Advertising is only part of the total sales effort, but it isthe part that attracts the most attention. This is natural enough becauseadvertising is designed for just that purpose. In newspapers, in mail, on radioand television, we constantly see and hear the messages for hundreds ofdifferent products and services. For the most part, they are the kinds ofthings that we can be persuaded to buy — food and drinks, cars and television sets, furniture and clothing,travel and leisure time activities.The simplest kind of advertising is theclassified ad. Every day the newspapers carry a few pages of these ads; in thelarge Sunday editions there may be several sections of them. A classified ad isusually only a few lines long. It is really a notice or announcement that somethingis available.Newspapers also carry a large amount ofdisplay advertising. Most of it is for stores or for various forms ofentertainment. Newspapers generally reach an audience only in a limited area.To bring their message to a larger audience, many who want to put out their adsuse national magazines. Many of the techniques of modern advertising weredeveloped in magazine ads. The use of bright colors, attractive pictures, andshort messages is all characteristic of magazine ads. The most importantpurpose is to catch the eye. The message it self is usually short, often nomore than a slogan which the public identifies with the product.The same techniques have been carriedover into television advertising. Voices and music have been added to color andpictures to catch the ear as well as the eye. Television ads are shore — usually only 15,30,or60seconds, but they are repeated over and over again so that the audience seesand hears them many times. Commercial television has mixed entertainment andadvertising.

What is Simpson’s view towards criminalsA. He rejects labeling criminals.B. He thinks criminals have certain psychological problems.C. He thinks criminals are abnormal.D. He thinks that Criminals are crazy.

Part 3:看中文,选出或补全正确的英文表达____economy银发经济silver

How could Palestinians get these greenhouses?A. They occupied them by force.B. Jewish left them to Palestinians as gifts.C. Private, foreign donors give them these greenhouses.D. The Palestinian government distributed them to citizens.

What is the most important design part of a Yellow Pages ad?A. Convenience.B. Range of the product.C. The size of the ad.D. The reputation and the image.

二、填空题（共1题，20.0分）21.（填空题，20.0分）A assume B boast C bond D differences E embarrassedF emotional G enormously H impersonal I overwhelmed J reduceK responsibilities L reverse M ridiculous N romantic O seriouslyParents and teenagers have different or even opposite things to worry about. For example, while a mother thinks her teenagers should feel 1)______ about their messy and dirty room, the teenagers are more worried about their next exams and may think it is 2)______ for their mother to insist on keeping a clean room. It is therefore important for you to appreciate the 3)______ and learn to communicate with your teenagers properly. Otherwise, your teenagers may stop talking to you and shut you out of their personal lives. Their refusal to talk with you may even create 4)______ stress in your life.Learning effective ways to communicate can 5)______ the situation of a difficult relationship, 6)______ the stress in your life, and lead to a friendly relationship with your teenagers. First, you should learn to discuss serious problems in daily conversations. Important topics, such as driving a vehicle and building a(n) 7)______ relationship, could be dealt with through daily conversations.Second, learn to be an active listener. Many parents are so 8)______ with their work that they hardly spend quality time with their beloved children. Spend your time listening carefully to what your children talk about, and make sure your children feel they are being taken 9)______. This will increase the chances of good communication and strengthen the 10)______ between you and your children.Finally, be positive and supportive. Your children will benefit more from your encouragement and support rather than criticism.

Where would these two and a half tons of peppers be sold?A. In Palestine.B. In Gaza.C. In Israel.D. In Europe.

Translate the following sentences into English.-|||-1 孔子(Confucius)是中国历史上著名的思想家、教育家,是儒家学派(Co-|||-__-|||-2 《论语》(The Analects )收录了孔子的思想。它是中国古代文化的经典著作-|||-历代思想家和文学家产生了很大影响。-|||-__-|||-3 如今,孔子的学说不仅受到中国人的重视,也越来越得到整个国际社会的关注。-|||-__

Translate the following sentences into English with the words and expressions in parentheses.1 这所大学新建的图书馆藏书丰富，设施先进，令人印象深刻。(impressive)2 我和我的室友对中国传统剪纸(paper cutting)很感兴趣，所以我们加入了剪纸俱乐部。(go along)3 学生食堂汇集了中国各地的美食。我每天都能品尝不同的菜，从来没有过食欲不佳。(lose one's appetite)4 很多高校本科生担任了2022年北京冬奥会志愿者，他们用行动表达了对祖国的热爱。(college undergraduate)5 中国大学生一般住集体宿舍，大家应该约束自己，不能破坏宿舍的规定。(break a rule)

What is the problem with abandoned cares?A. They encourage homelessness.B. They are a safety hazard.C. They take up parking spaces.D. They can be stolen.

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