The rise of multinational corporations （跨国公司），global marketing，new communications technologies，and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．Surprisingly，since modern PR was largely an American invention，the U．S．leadership in public relations is being threatened by PR efforts in other countries．Ten years ago，for example，the world"s top five public relations agencies were American-owned．In 1991，only one was．The British in particular are becoming more sophisticated and creative．A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities，compared to about one-third of U．S．companies．It may not be long before London replaces New York as the capital of PR．Why is America lagging behind in the global PR race？First，Americans as a whole tend to be fairly provincial and take more of an interest in local affairs．Knowledge of world geography，for example，has never been strong in this country．Secondly，Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language．Less than 5 percent of Burson-Marshall"s U．S．employees know two languages．Ogilvy and Mather has about the same percentage．Conversely，some European firms have half or more of their employees fluent in a second language．Finally，people involved in PR abroad tend to keep a closer eye on international affairs．In the financial PR area，for instance，most Americans read the Wall Street Journal．Overseas，their counterparts read the Journal as well as the Financial Times of London and The Economist，publications not often read in this country．Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）．Turner recently announced that the word"foreign"would no longer be used on CNN news broadcasts．According to Turner，global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．88．According to the passage，U．S．leadership in public relations is being threatened because ____ A．an unparalleled increase in the number of public relations companiesB．shrinking cultural differences and new communications technologiesC．the decreasing number of multinational corporations in the U．S．D．increased efforts of other countries in public relations89．London could soon replace New York as the center of PR because ____ ．A．British companies are more ambitious than U．S．companiesB．British companies place more importance on PR than U．S．companiesC．British companies are heavily involved in planning activitiesD．Four of the world"s top public relations agencies are British-owned90．We learn from the third paragraph that employees in the American PR industry ____ ．A．speak at least one foreign language fluentlyB．are ignorant about world geographyC．are not as sophisticated as their European counterpartsD．enjoy reading a great variety of English business publications91．What lesson might the PR industry take from Ted Turner of CNN？ ____ A．American PR companies should be more internationally-minded．B．The American PR industry should develop global communications technologies．C．People working in PR should be more fluent in foreign languages．D．People involved in PR should avoid using the word"foreign"．

Satellites Forecast the WeatherNow satellites are helping to forecast (预报) the weather.They are in space,and they can reach any part of the world. The 1.__________take pictures of the atmosphere (大气), because this is where the weather forms (形成).They send these pictures to the 2.station.So the scientists there can see the weather of any part of the world and tell how the weather will change. Today,nearly five hundred weather stations in sixty countries can 3.__________satellite pictures.4.__________they receive the new pictures,they compare (比较) them with the earlier ones.Perhaps they may find that the clouds have 5.__________during the last few hours.This may mean that the weather on the ground may soon change,too.In their next weather 6.__________,they can tell people about it.So the weather satellites are of a great 7.__________to the scientists at the station.In the past they could forecast the weather for about 24 or 48 hours 8. ________.Now they can make good forecasts for three 9.__________five days. Soon,perhaps, they may be able to forecast the weather 10.__________a week or more ahead.

C "Fast-food companies must be a thick-skinned bunch." Health experts regularly criticize them severely for selling food that makes people fat. Critics even complain that McDonald's, whose logo symbolizes calorie excess, should not have been allowed to sponsor the World Cup. These are things fast-food firms have learnt to cope with. But not perhaps for much longer. The burger business faces more pressure from regulators at a time when it is already adapting strategies in response to shifts in the global economy. Fast food was once thought to be recession-proof. When consumers need to cut spending, the logic goes, cheap meals like Big Macs and Whoppers become even more attractive. Such “trading down” proved true for much of the latest recession, when fast-food companies picked up customers who could no longer afford to eat at casual restaurants. Traffic was boosted in America, the home of fast food, with discounts and promotions, such as 1 menus and cheap combination meals. But not all fast-food companies have been as fortunate. Many, such as Burger King, have seen sales fall. In a severe recession, while some people trade down to fast food, many others eat at home more frequently to save money. David Palmer, an analyst at UBS, a bank, says smaller fast-food chains in America, such as Jack in the Box and Carl's Jr., have been hit particularly hard in this downturn because they are competing with the global giant McDonald's, which increased spending on advertising by more than 7% last year as others cut back. Some fast-food companies also sacrificed their own profits by trying to give customers better value. During the recession companies set prices low, hoping that once they had tempted customers through the door they would be persuaded to order more expensive items. But in many cases that strategy did not fire. Last year Burger King franchisees(特许经营人) sued(起诉) the company over its double-cheeseburger promotion, claiming it was unfair for them to be required to sell these for 1 when they cost 1.10 to make. Analysts expect the fast-food industry to grow modestly this year. But the downturn is making companies rethink their strategies. Many are now introducing higher-priced items to entice(引诱) consumers away from 1 specials. KFC, has launched a chicken sandwich that costs around 5. And in May Burger King introduced barbecue pork ribs at 7 for eight.1. In paragraph 2, "Traffic was boosted in America" probably refers to the idea that _____.A: Transportation firms gained considerable profits.B: The number of customers for fast-food firms increased visibly.C: American's public transport system was improved consistently.D: Fast-food firms made a lot of money by selling high-price items.2. In severe recessions, Jack in the Box and Carl's Jr. _____.A: suffered great negative impacts of economic declineB: increased their spending on advertising by more than 7%C: used McDonald's over its double-cheeseburger promotionD: had great advantages compared with their global giant competitors3. What can we learn from the passage?A: Burger King will continue to use its low-price strategies.B: Fast-food restaurants can make a lot of money by selling breakfast.C: Many people eat out more often to save money in times of recession.D: During the recession, many customers turned to fast food to save money.4. We can probably read this passage in _____.A: a research reportB: a traffic magazineC: a promotional planD: a commercial advertisement

A: How nice to see you back, Li Lei!　B: Hi, Judy! I just came back yesterday.　A: 1 .　B: Wonderful! I've been to many places of interest and I enjoyed myself in Disneyland.　A: 2 .　B: Not really. Sometimes I got into trouble. They spoke too quickly and I couldn't have long conversations with the people there. 3 .　A: Yes, I agree. I know English is very important, but I often feel sleepy in English classes. 4 .　B: I'm afraid, too. And it's very difficult for me to remember new words.　A: Me, too. I don't know what to do. 5 .　B: Don't let these difficulties discourage （使气馁） you. Remember: where there is a will, there is a way.　A: Sure, I won't. I'll try my best.　B: So will I. A.How was your trip?B.At times I feel like giving up.C.What did you buy in the USA?D.I'm really afraid of the final exam.E.I think I should work harder in English.F.Could you make yourself understood in the USA? A.How was your trip?B.At times I feel like giving up.C.What did you buy in the USA?D.I'm really afraid of the final exam.E.I think I should work harder in English.F.Could you make yourself understood in the USA? A.How was your trip?B.At times I feel like giving up.C.What did you buy in the USA?D.I'm really afraid of the final exam.E.I think I should work harder in English.F.Could you make yourself understood in the USA? A.How was your trip?B.At times I feel like giving up.C.What did you buy in the USA?D.I'm really afraid of the final exam.E.I think I should work harder in English.F.Could you make yourself understood in the USA? A.How was your trip?B.At times I feel like giving up.C.What did you buy in the USA?D.I'm really afraid of the final exam.E.I think I should work harder in English.F.Could you make yourself understood in the USA?

Molly had fought and ___ her fear of flying.A. overcomeB. hitC. sweepD. moderate

A special feature of education at MIT is the opportunity for students and faculty to_____together in research activities.A. involveB. specializeC. participateD. const

The little ______ most of us carry around are so powerful that they change not only what we do but also who we are.A. toolsB. instrumentsC. devicesD. equipments

Directions:-|||-In this section,there is a passage with ten blanks. You are required to select one word for each blank from a list of choices-|||-given in a word bank before the passage.Read the passage through carefully before making your choices. Each choice in the-|||-bank is identified by a letter.Please write down the corresponding letter for each item in the blanks.You may not use any of the-|||-words in the bank more than once-|||-A)advantages E)demonstrates I) larger M)possible-|||-B)arrival F)differently new N)threat-|||-C)broader G)drawbacks K)obstacle O)visible-|||-D)challenge H) especially L)opposes-|||-American universities are rushing towards a wireless future. They are installing networks that let students and teachers surf the Internet from-|||-laptop computers.But professors say the technology poses a growing 26 : retaining their student attention-|||-In a classroom at American University in Washington D.C.the benefits and 27 of the new wireless work were on display.-|||-From the back row of a lecture hall,more than a dozen laptop screens were 28 . As Professor Jay Mallek lectured on the finer-|||-points of an office budget, many students went online to surf the Internet.Students write quick e-mails and send instant messages.A young man-|||-shows an amusing e-mail to the women next to him. and then switches over to read the online edition of The Wall Street Journal.Distraction is-|||-nothing 29 As long as there have been schools,students have whispered, passed notes and even gazed out the window and-|||-daydreamed.But the 30 of the laptop has introduced new opportunities for distrac and wireless introduces an even-|||-__ range of distraction.-|||-31-|||-This is __ annoying for law professors, many of whom still live in the world of paper."This is something that hurts the-|||-32-|||-students themselves,"said lan Ayres,professor at Yale Law School,who 33 the Internet's entry into the classroom.However,-|||-Professor Mallek sees it 34 He said the benefits of the technology outweigh(胜过)the problems. He suggested that it-|||-might even be making him a better teacher He takes the __ of losing his students to e-mails and online newspapers as a-|||-35-|||-challenge to keep lectures lively and interesting

Part II Reading Comprchension 30%,2%×15)-|||-Direction: There are 3 passages in this part. Each passage is followed by some questions.For each of-|||-them there are four choices marked A.,B.,C.,and D..You should decide which ONE is the best answer.-|||-Then blacken the corresponding letter on the answer card with a pencll.-|||-Passage One-|||-Questions 21 to 25 are based on the following passage:-|||-Air is all around you.You cannot see it,smell it,or taste it,but you can feel the wind blow You-|||-can see the wind move waves on the water,clouds in the sky,and tree branches.Wind is moving air.-|||-Without air you could not breathe.There could be no living plants or animals. Because sound-|||-travel through air,without air there would be silence,the movement of invisible air can support a-|||-large heavy airplane.Air makes up a precious blanket of atmosphere wrapped around the earth-|||-Beyond this blanket lies airless space,men must carry their own air supplies to be able to live and-|||-work when they travel in spaceships through this airless spacc.-|||-Air is a mixture of gases and water vapor.The most important gases in the air are nitrogen and-|||-orygen.About 78 percent of the air is made up of nitrogen and about 21 percent of orygen.The-|||-remaining one percent is mostly argon (盆),plus very tiny amounts of some other gases.Almost all-|||-living things use the oxygen in air.Fire cannot buru without oxygen.-|||-21.You can feel the air when it __-|||-A.is still B.is around you-|||-C.moves D.keeps quiet-|||-22.You_ __ sound if there is no air.-|||-A.can hear B.can`t hear any-|||-C.can make D.are still able to hear-|||-23.All air around the earth is called __-|||-A.atmosphere B.blanket-|||-C.space D.air supplies-|||-24.Living things depend mostly on the __ air.-|||-A. uitrogen B.argon-|||-C.hydrogen D.oxygen-|||-说明:1.试题间不留答题空间,不得超出边框:-|||-2.,学生作答时,所有答案均按蹊号顺序写在答题纸上:-|||-算10 18页

Directions: Fill in the blanks in the following sentences with the correct form of the words given in brackets.1. Unfortunatel, there are many boaters on the water having great difficulty____ their boats.(dock)2. Several projects are already underway and many more are in their phases.(prepare)3. He said he____ a debt of gratitude to his father, who described his son as a clever, open and positive young man.(owe)4. The journey (soul) took about two and a half days, but this time, due to the wet weather, it would take over three.(normal)5. A robot capable of____ human movements using a 5G network was displayed at the opening ceremony.(simulation)6. A football match was temporarily____ because of smoke from wildfires in the rainforest nearby.(halt)7. During the 26-minute flight, the plane____ to a height of about 300 meters and made a number of routine tests.(ascend)8. The goal of any doctor should be how to best help a patient while____ as little pain as possible.(inflection)