A scientist who wants to predict the way in which consumers (消费者) will spend their money must study consumer behavior. He must obtain data both on the resources of consumers and on the motives that tend to encourage or discourage money spending. If an economist were asked which of three groups borrow most--people with rising incomes, stable incomes, or decreasing incomes--he would probably answer, those with decreasing incomes. Actually in the years 1947--1950, the answer was: people with rising incomes. People with decreasing incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions (假设) about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months," she said, "we’ll have pay more for meat and milk；we’ll have less to spend on other things. " Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be disliked and buyer’s resistance may be produced. This is shown by the following typical comment. "I just don’t pay these prices； they are too high. " The investigations mentioned above were carried out in America. The condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.According to the passage, if one wants to predict the way spend their money, he should ______. A. rely on traditional assumptions about earning and spendingB. try to encourage or discourage consumers to spend moneyC. carry out investigations on consumer behavior and get data on consumers incomes and money spending motivesD. do researches in consumer psychology in a laboratory
A scientist who wants to predict the way in which consumers (消费者) will spend their money must study consumer behavior. He must obtain data both on the resources of consumers and on the motives that tend to encourage or discourage money spending. If an economist were asked which of three groups borrow most--people with rising incomes, stable incomes, or decreasing incomes--he would probably answer, those with decreasing incomes. Actually in the years 1947--1950, the answer was: people with rising incomes. People with decreasing incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions (假设) about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months," she said, "we’ll have pay more for meat and milk；we’ll have less to spend on other things. " Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be disliked and buyer’s resistance may be produced. This is shown by the following typical comment. "I just don’t pay these prices； they are too high. " The investigations mentioned above were carried out in America. The condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.According to the passage, if one wants to predict the way spend their money, he should ______. A. rely on traditional assumptions about earning and spendingB. try to encourage or discourage consumers to spend moneyC. carry out investigations on consumer behavior and get data on consumers incomes and money spending motivesD. do researches in consumer psychology in a laboratory
题目解答
答案
C
解析
文章讨论了预测消费者如何花钱的问题，指出需要研究消费者行为，获取消费者资源和消费动机的数据。传统假设可能不可靠，需要通过调查研究来验证。
步骤 2：分析选项
A. 依靠关于收入和支出的传统假设。文章指出传统假设可能不可靠。
B. 尝试鼓励或阻止消费者花钱。这并不是文章讨论的预测方法。
C. 对消费者行为进行调查研究，并获取消费者收入和消费动机的数据。文章明确指出需要研究消费者行为和获取相关数据。
D. 在实验室中进行消费者心理研究。文章没有提到实验室研究。
步骤 3：选择正确答案
根据文章内容，正确答案是C，即需要对消费者行为进行调查研究，并获取消费者收入和消费动机的数据。