Passage One Questions 46 to 50 are based on the following passage. Supermarkets have long been suffering as one of the thinnest-margined businesses in existence and one of the least-looked-forward-to places to work or visit. For more than a decade, they have been under attack from e-commerce giants, blamed for making Americans fat, and accused of contributing to climate change. Supermarkets can technically be defined as giants housing 15,000 to 60,000 different products. The revolutionary idea of a self-service grocery, where people could hunt and gather food from aisles rather than asking a clerk to fetch items from behind a counter, first came about in America. There is some debate about which was the very first, but over the years a consensus has built around King Kullen Supermarket, founded in New York in 1930. For some 300 years, Americans had fed themselves from small stores and public markets. Shopping for food involved mud, noisy chickens, clouds of flies, nasty smells, bargaining, and getting short- changed. The supermarket imitated the Fordist factory, with its emphasis on efficiency and standardization, and reimagined it as a place to buy food. Supermarkets may not feel cutting-edge now, but they were a revolution in distribution at the time. They were such strange marvels that, on her first official state visit to the United States in 1957, Queen Elizabeth II insisted on an impromptu(即兴的) tour of a suburban-Maryland Giant Food. The typical supermarket layout has barely changed over the past 90 years. Most stores open with flowers, fruit and vegetables at the front as a breath of freshness to arouse our appetite. Meanwhile, they keep the milk, eggs, and other daily basics all the way back so you'll travel through as much of the store as possible, and be tempted along the way. In the early days, as the supermarket multiplied, so did our suspicion of it. We have long feared that this “revolution in distribution” uses corporate black magic on our appetite. The book The Hidden Persuaders, published in 1957, warned that supermarkets were putting women in a “hypnoidal trance(催眠恍惚状态),”causing them to wander aisles bumping into boxes and “picking things off shelves at random.” 46. What problem have supermarkets been facing?A) They are actually on the way to bankruptcy.B) They have been losing customers and profits.C) They are forced to use e-commerce strategies.D) They have difficulty adapting to climate change. 47. What does the passage say about the idea of a self-service grocery?A) It was put forward by King Kullen.C) It has been under constant debate.B) It originated in the United States.D) It proves revolutionary even today. 48. What did supermarkets do by adopting the Fordist factory approach?A) They modernized traditional groceries in many ways.B) They introduced cutting-edge layout of their stores.C) They improved the quality of the food they sold.D) They revolutionized the distribution of goods. 49. What is the typical supermarket layout intended to do?A) Arouse customers' appetite to buy flowers, fruit and vegetables.B) Provide customers easy access to items they want to buy.C) Induce customers to make more unplanned purchases.D) Enable customers to have a more enjoyable shopping experience. 50. What have people long feared about supermarkets?A) They use tricky strategies to promote their business.B) They are going to replace the local groceries entirely.C) They apply corporate black magic to the goods on display.D) They take advantage of the weaknesses of women shoppers.
Passage One
Questions 46 to 50 are based on the following passage.
Supermarkets have long been suffering as one of the thinnest-margined businesses in existence and one of the least-looked-forward-to places to work or visit. For more than a decade, they have been under attack from e-commerce giants, blamed for making Americans fat, and accused of contributing to climate change.
Supermarkets can technically be defined as giants housing 15,000 to 60,000 different products. The revolutionary idea of a self-service grocery, where people could hunt and gather food from aisles rather than asking a clerk to fetch items from behind a counter, first came about in America. There is some debate about which was the very first, but over the years a consensus has built around King Kullen Supermarket, founded in New York in 1930.
For some 300 years, Americans had fed themselves from small stores and public markets. Shopping for food involved mud, noisy chickens, clouds of flies, nasty smells, bargaining, and getting short- changed. The supermarket imitated the Fordist factory, with its emphasis on efficiency and standardization, and reimagined it as a place to buy food. Supermarkets may not feel cutting-edge now, but they were a revolution in distribution at the time. They were such strange marvels that, on her first official state visit to the United States in 1957, Queen Elizabeth II insisted on an impromptu(即兴的) tour of a suburban-Maryland Giant Food.
The typical supermarket layout has barely changed over the past 90 years. Most stores open with flowers, fruit and vegetables at the front as a breath of freshness to arouse our appetite. Meanwhile, they keep the milk, eggs, and other daily basics all the way back so you'll travel through as much of the store as possible, and be tempted along the way.
In the early days, as the supermarket multiplied, so did our suspicion of it. We have long feared that this “revolution in distribution” uses corporate black magic on our appetite. The book The Hidden Persuaders, published in 1957, warned that supermarkets were putting women in a “hypnoidal trance(催眠恍惚状态),”causing them to wander aisles bumping into boxes and “picking things off shelves at random.”
46. What problem have supermarkets been facing?
A) They are actually on the way to bankruptcy.
B) They have been losing customers and profits.
C) They are forced to use e-commerce strategies.
D) They have difficulty adapting to climate change.
47. What does the passage say about the idea of a self-service grocery?
A) It was put forward by King Kullen.
C) It has been under constant debate.
B) It originated in the United States.
D) It proves revolutionary even today.
48. What did supermarkets do by adopting the Fordist factory approach?
A) They modernized traditional groceries in many ways.
B) They introduced cutting-edge layout of their stores.
C) They improved the quality of the food they sold.
D) They revolutionized the distribution of goods.
49. What is the typical supermarket layout intended to do?
A) Arouse customers' appetite to buy flowers, fruit and vegetables.
B) Provide customers easy access to items they want to buy.
C) Induce customers to make more unplanned purchases.
D) Enable customers to have a more enjoyable shopping experience.
50. What have people long feared about supermarkets?
A) They use tricky strategies to promote their business.
B) They are going to replace the local groceries entirely.
C) They apply corporate black magic to the goods on display.
D) They take advantage of the weaknesses of women shoppers.
题目解答
答案
46.B) 47.B) 48. D) 49 C) 50. A)
解析
考查要点:本题主要考查学生对文章主旨、细节信息及作者态度的把握能力。需要结合上下文理解关键句的含义,并通过排除法确定正确选项。
解题思路:
- 定位关键句:每个问题均需回到原文对应段落,找到相关细节或主旨句。
- 排除干扰项:注意选项中常见的绝对化表述(如“actually”“prove revolutionary”)或过度推断。
- 逻辑推断:结合文章隐含信息(如超市布局设计目的)推断作者意图。
第46题
关键句:首段“Supermarkets have long been suffering as one of the thinnest-margined businesses... under attack from e-commerce giants”说明超市利润微薄且流失顾客。
干扰项排除:
- A选项“破产”文中未提及;
- C选项“被迫使用电商策略”与原文“被电商攻击”矛盾;
- D选项“难以适应气候”仅为文中一个指责点,非主要问题。
第47题
关键句:第二段“the revolutionary idea of a self-service grocery... first came about in America”明确起源地。
干扰项排除:
- A选项“由King Kullen提出”错误,文中仅说该超市是典型代表;
- C选项“存在争议”与后文“逐渐达成共识”矛盾;
- D选项“至今仍具革命性”与第三段“现在不觉得先进”矛盾。
第48题
关键句:第三段“supermarkets imitated the Fordist factory... revolution in distribution”说明福特主义推动分销革命。
干扰项排除:
- A选项“现代化传统杂货店”未提及;
- B选项“先进布局”与原文“布局90年未变”矛盾;
- C选项“提升食品质量”文中未涉及。
第49题
关键句:第四段“keep the milk, eggs... so you'll travel through as much of the store as possible”暗示通过长路径诱导购买。
干扰项排除:
- A选项“激发买果蔬欲望”仅为布局前半部分;
- B选项“方便取货”与“故意放远”矛盾;
- D选项“提升购物体验”未被原文支持。
第50题
关键句:第五段“we have long feared that this 'revolution in distribution' uses corporate black magic on our appetite”直接点明公众担忧。
干扰项排除:
- B选项“取代本地商店”未提及;
- C选项“对商品施法”曲解原文“对食欲施法”;
- D选项“利用女性弱点”与文中“对所有人影响”矛盾。