题目

Passage 2Questions 6 to 10 are based on the following passage.Many companies have run into serious troubles trying to coordinate their sales and promotional efforts. For example, one firm authorized a large promotional drive to introduce a new product in Latin America. The promotion ran smoothly, but someone forgot to coordinate product delivery - the home office was totally unaware of the sales push and had no plans to ship the product. Consumers were confused and money was wasted when promoted product was not available.To avoid such occurrences, all plans should be in writing and someone should be responsible for central coordination. Hence, risks are lessened and opportunities to save money may arise.6. In the example in the first paragraph, the firm failed becauseA. its home office didn't support themB. it didn't report its plan to its home officeC. very few customers responded to its effortsD. it cost so much money

Passage 2 Questions 6 to 10 are based on the following passage. Many companies have run into serious troubles trying to coordinate their sales and promotional efforts. For example, one firm authorized a large promotional drive to introduce a new product in Latin America. The promotion ran smoothly, but someone forgot to coordinate product delivery - the home office was totally unaware of the sales push and had no plans to ship the product. Consumers were confused and money was wasted when promoted product was not available. To avoid such occurrences, all plans should be in writing and someone should be responsible for central coordination. Hence, risks are lessened and opportunities to save money may arise. 6. In the example in the first paragraph, the firm failed because A. its home office didn't support them B. it didn't report its plan to its home office C. very few customers responded to its efforts D. it cost so much money

题目解答

答案

我们来逐步分析这道题： --- ### 题目原文回顾： > Many companies have run into serious troubles trying to coordinate their sales and promotional efforts. For example, one firm authorized a large promotional drive to introduce a new product in Latin America. The promotion ran smoothly, but someone forgot to coordinate product delivery - the home office was totally unaware of the sales push and had no plans to ship the product. Consumers were confused and money was wasted when promoted product was not available. 这段话的意思是： 很多公司在协调销售和促销活动时遇到了严重问题。例如，有一家公司授权在拉丁美洲进行大规模的促销活动以推出新产品。促销活动进行得很顺利，但有人忘了协调产品交付——总部完全不知道这次销售推广活动，也没有计划发货。结果，消费者感到困惑，钱也被浪费了，因为宣传的产品根本买不到。 --- ### 题目： **6. In the example in the first paragraph, the firm failed because...** 问的是：在第一段的例子中，这家公司失败的原因是什么？ --- ### 选项分析： A. **its home office didn't support them** 意思是“总部不支持他们”。但原文中并没有说总部不支持，只是说总部“完全不知道”促销活动。因此这个选项不准确。 B. **it didn't report its plan to its home office** 意思是“它没有把计划报告给总部”。这与原文中“the home office was totally unaware of the sales push”（总部完全不知道这次销售推广活动）相符。也就是说，公司没有把促销计划通知总部，导致总部没有安排发货。这个选项符合文意。 C. **very few customers responded to its efforts** 意思是“顾客对他们的努力反应冷淡”。原文中并没有提到顾客反应不好，而是说顾客感到困惑，因为产品买不到。所以这个选项不符合文意。 D. **it cost so much money** 意思是“花费了太多钱”。虽然文中提到“money was wasted”（浪费了钱），但这只是结果，而不是失败的根本原因。根本原因是信息没有传达给总部。 --- ### 正确答案： **B. it didn't report its plan to its home office** --- ### 总结： 这家公司失败的根本原因是没有把促销计划通知总部，导致总部没有安排发货，产品无法及时供应，最终造成混乱和浪费。所以，正确答案是： $$ \boxed{B} $$

解析

本题考查对文章细节的理解和推理能力。核心思路是通过分析公司失败的具体原因，抓住关键信息“协调缺失”。文章明确指出，总部未收到促销计划的通知，导致产品无法及时配送，最终引发混乱和浪费。解题时需注意排除干扰选项，聚焦于事件的直接原因。

关键信息提取：

  1. 原文描述：公司进行了成功的促销活动，但“the home office was totally unaware of the sales push”（总部完全不知道促销活动），因此未安排产品运输。
  2. 失败结果：产品缺货，消费者困惑，资金浪费。

选项分析：

  • A. 家庭办公室不支持：错误。文中未提及总部态度，而是“完全不知情”，属于沟通缺失而非不支持。
  • B. 未向总部报告计划：正确。直接对应“home office unaware”，说明计划未传达。
  • C. 客户反应冷淡：错误。文中提到“消费者困惑”，而非客户不回应。
  • D. 花费太多钱：错误。资金浪费是结果，非根本原因。