Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to colour or cut out games printed on a package, or small gifts inside a box also motivate many children to buy products--or to ask their parents for them. Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product. The size of a package also motivates a buyer. Maybe the package has "Economy Size"or "Family Size" printed on it. This suggests that the large size has the most product for the least money. But that is not always true. To find out a buyer has to know how the product is sold and the price of the basic unit. The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.People are likely to buy the product sold in a glass or dish because (). A. they have no other choice B. they think they can get the container for free C. the container is too attractive D. they believe the cost of the container is included in the cost of the product
Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to colour or cut out games printed on a package, or small gifts inside a box also motivate many children to buy products--or to ask their parents for them. Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product. The size of a package also motivates a buyer. Maybe the package has "Economy Size"or "Family Size" printed on it. This suggests that the large size has the most product for the least money. But that is not always true. To find out a buyer has to know how the product is sold and the price of the basic unit. The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.People are likely to buy the product sold in a glass or dish because (). A. they have no other choice B. they think they can get the container for free C. the container is too attractive D. they believe the cost of the container is included in the cost of the product
题目解答
答案
B
解析
包装不仅仅是保护产品，它还是一种广告形式，可以激发消费者的购买欲望。例如，儿童可能会因为包装上的卡通形象而要求购买某种早餐食品。
步骤 2：分析包装对消费者的影响
包装上的图片、游戏、小礼物等元素可以吸引儿童的注意力，促使他们购买产品或要求父母购买。此外，一些包装会暗示消费者可以“免费”获得某些东西，比如食品在可重复使用的容器中销售。
步骤 3：理解消费者对包装的误解
虽然一个类似的产品在普通的容器中可能更便宜，但人们往往更愿意购买在可重复使用的玻璃或盘子中的产品，因为他们认为容器是免费的。然而，实际上容器的成本已经加到了产品的成本中。