题目

The future of retailIs online shopping killing traditional brick-and-mortar stores? Mark Mason, owner of a sportswear store in Fifth Avenue, New York, thinks that it is. He complains, “The main problem we have nowadays is ‘showroomers’—customers who come into the shop to look at the clothes, touch the clothes and try them on. They don’t buy anything though—at least not from our store. When they find something they like, they go home and try to find it cheaper online. They usually succeed and we don’t ever see them again.”Becca Mason, sales assistant at a nearby bookstore agrees, “The same customers visit the store every week. They spend hours looking through books, but they never make a purchase. Instead, they take photos of the books so they can remember the titles when they go home and look for them online. It’s annoying!”However, the internet doesn’t always have a negative impact on brick-and-mortar stores. In the 14th Street, Joe Jagger’s electrical shop is doing well. He says, “Actually, I find that a lot of our customers look at our products online before they come into the shop to buy things. They read reviews, read the product information and so on. Theywant to be well-informed before they make a purchase. Coming into the shop and having a conversation with a sales assistant is the final step.”Overall, it seems that online shopping will continue to grow in popularity. However, the game isn’t yet completely over for traditional stores.(1) (单选题)What is a “showroomer”?A. shopper who never shops online, but only in brick-and-mortar stores.B.A shopper who looks at items in shops, but only buys online.C.A shopper who looks at items online, but only buys in shops.D.A shopper who takes up lots of the sales assistants’ time by asking questions(2) (单选题)The bookstore sales assistant thinks that showroomers _______.A.behave in an annoying wayB.should not be allowed to come into her shopC.should pay for everything they touchD.are her favorite types of customers(3) (单选题)Why do some bookstore customers take photos of books?A.Because they like to remember when and where they bought their books.B.So they can remember the price of the books.C.So they can find the books easily on their next visit.D.So they can easily find them online.(4) (单选题)What’s different about Joe Jagger’s customers?A.They look in the shop before buying online.B.They tend to be more talkative.C.They look online before buying in the shop.D.They usually have more money.(5) (单选题)What’s the best summary of this article?A.Online shopping is killing traditional brick-and-mortar stores.B.Online shopping is not as popular as it used to be.C.Online shopping is still very popular, but brick-and-mortar stores are still important.D.Electrical stores are now selling more goods than shoe shops and clothes shops.

The future of retailIs online shopping killing traditional brick-and-mortar stores? Mark Mason, owner of a sportswear store in Fifth Avenue, New York, thinks that it is. He complains, “The main problem we have nowadays is ‘showroomers’—customers who come into the shop to look at the clothes, touch the clothes and try them on. They don’t buy anything though—at least not from our store. When they find something they like, they go home and try to find it cheaper online. They usually succeed and we don’t ever see them again.”Becca Mason, sales assistant at a nearby bookstore agrees, “The same customers visit the store every week. They spend hours looking through books, but they never make a purchase. Instead, they take photos of the books so they can remember the titles when they go home and look for them online. It’s annoying!”However, the internet doesn’t always have a negative impact on brick-and-mortar stores. In the 14th Street, Joe Jagger’s electrical shop is doing well. He says, “Actually, I find that a lot of our customers look at our products online before they come into the shop to buy things. They read reviews, read the product information and so on. Theywant to be well-informed before they make a purchase. Coming into the shop and having a conversation with a sales assistant is the final step.”Overall, it seems that online shopping will continue to grow in popularity. However, the game isn’t yet completely over for traditional stores.(1) (单选题)What is a “showroomer”?A. shopper who never shops online, but only in brick-and-mortar stores.B.A shopper who looks at items in shops, but only buys online.C.A shopper who looks at items online, but only buys in shops.D.A shopper who takes up lots of the sales assistants’ time by asking questions(2) (单选题)The bookstore sales assistant thinks that showroomers _______.A.behave in an annoying wayB.should not be allowed to come into her shopC.should pay for everything they touchD.are her favorite types of customers(3) (单选题)Why do some bookstore customers take photos of books?A.Because they like to remember when and where they bought their books.B.So they can remember the price of the books.C.So they can find the books easily on their next visit.D.So they can easily find them online.(4) (单选题)What’s different about Joe Jagger’s customers?A.They look in the shop before buying online.B.They tend to be more talkative.C.They look online before buying in the shop.D.They usually have more money.(5) (单选题)What’s the best summary of this article?A.Online shopping is killing traditional brick-and-mortar stores.B.Online shopping is not as popular as it used to be.C.Online shopping is still very popular, but brick-and-mortar stores are still important.D.Electrical stores are now selling more goods than shoe shops and clothes shops.

题目解答

答案

1、B2、A3、D4、C5、C

解析

步骤 1：理解“showroomer”的定义
根据文章，"showroomer"是指那些在实体店中查看商品，但最终在网上购买商品的顾客。他们通常在实体店中试穿或试用商品，然后回家在网上寻找更便宜的价格。

步骤 2：分析书店销售助理对“showroomer”的态度
书店销售助理认为“showroomer”行为令人恼火，因为这些顾客经常在店内浏览书籍，但不购买，而是拍下照片以便回家在网上查找并购买。

步骤 3：理解书店顾客拍照的原因
书店顾客拍照是为了记住书名，以便回家在网上查找并购买。

步骤 4：分析Joe Jagger的顾客行为
Joe Jagger的顾客在购买商品前会先在网上查看商品信息，阅读评论，然后到实体店购买，与“showroomer”行为相反。

步骤 5：总结文章主旨
文章讨论了在线购物对实体店的影响，指出虽然在线购物越来越受欢迎，但实体店仍然有其重要性。