题目

Task 1 If you're a small or online business owner, chances are you need solid marketing to promote your brand and increase traffic to your website. In the past, marketing campaigns(营销活动) needed a large budget to be successful, but today there are many advertising ideas you can choose for free. Here are two free business advertising ideas. 1. Create a Website If you're trying to advertise your business for free, creating a website is the very first step you need step you need to take. Having a website will help customers find your business through search engines like Google. Fortunately, it doesn't take much time and you don't need any coding or design skills. 2. Email Marketing Email marketing is one of the first free advertising routes you should try. The main email marketing strategies(策略) you can use are newsletters(通讯) and email marketing campaigns. You'll first need to build an email list. You can do this by including a sign-up form on your website so that you can send your newsletters to them. Once you have an email list, you can send emails about new offerings or neweletters to promote your new content. 40. What was needed to make marketing campaigns succeed in the past? A. lot of money. B.A group of experts. C.A set of digital tools. D.A large market share. 41. What should you do first in order to attract customers to your business? A. Advertise your products on TV. B. Provide gifts for customers. C. Create a website. D. Do a market survey. 42. According to the passage, one email marketing strategy you can use is _. A. repeated mails B. newsletters C. door-to-door sales D. free dinner parties 43. To send emails about new offerings, you need to _. A. have a well-designed website B. use a reliable search engine C. master some coding skills D. create an email list 44. The passage is mainly about _. A. approaches to making profits B. ways to increase a market share C. free business advertising ideas D. budget planning for a small business

Task 1 If you're a small or online business owner, chances are you need solid marketing to promote your brand and increase traffic to your website. In the past, marketing campaigns(营销活动) needed a large budget to be successful, but today there are many advertising ideas you can choose for free. Here are two free business advertising ideas. 1. Create a Website If you're trying to advertise your business for free, creating a website is the very first step you need step you need to take. Having a website will help customers find your business through search engines like Google. Fortunately, it doesn't take much time and you don't need any coding or design skills. 2. Email Marketing Email marketing is one of the first free advertising routes you should try. The main email marketing strategies(策略) you can use are newsletters(通讯) and email marketing campaigns. You'll first need to build an email list. You can do this by including a sign-up form on your website so that you can send your newsletters to them. Once you have an email list, you can send emails about new offerings or neweletters to promote your new content. 40. What was needed to make marketing campaigns succeed in the past? A. lot of money. B.A group of experts. C.A set of digital tools. D.A large market share. 41. What should you do first in order to attract customers to your business? A. Advertise your products on TV. B. Provide gifts for customers. C. Create a website. D. Do a market survey. 42. According to the passage, one email marketing strategy you can use is _. A. repeated mails B. newsletters C. door-to-door sales D. free dinner parties 43. To send emails about new offerings, you need to _. A. have a well-designed website B. use a reliable search engine C. master some coding skills D. create an email list 44. The passage is mainly about _. A. approaches to making profits B. ways to increase a market share C. free business advertising ideas D. budget planning for a small business

题目解答

答案

详细解析及答案

40. 什么是过去营销活动成功所需的关键因素？

解析：
根据文章的第一段，“In the past, marketing campaigns needed a large budget to be successful”（在过去，营销活动需要大量的预算才能成功）。这表明过去成功的营销活动需要大量的资金支持。

答案：
A. A lot of money.（大量的资金）

41. 为了吸引客户到你的业务，你应该首先做什么？

解析：
文章中提到，“If you're trying to advertise your business for free, creating a website is the very first step you need to take”（如果你试图免费宣传你的业务，创建一个网站是你需要采取的第一步）。这表明创建一个网站是吸引客户的首要步骤。

答案：
C. Create a website.（创建一个网站）

42. 根据文章，你可以使用的一种电子邮件营销策略是什么？

解析：
文章中提到，“The main email marketing strategies you can use are newsletters and email marketing campaigns”（你可以使用的电子邮件营销策略包括通讯和电子邮件营销活动）。这表明通讯（newsletters）是电子邮件营销的一种策略。

答案：
B. newsletters（通讯）

43. 为了发送关于新产品的电子邮件，你需要做什么？

解析：
文章中提到，“You'll first need to build an email list. You can do this by including a sign-up form on your website so that you can send your newsletters to them”（你首先需要建立一个电子邮件列表。你可以在网站上包含一个注册表单，以便向他们发送通讯）。这表明你需要创建一个电子邮件列表才能发送电子邮件。

答案：
D. create an email list（创建一个电子邮件列表）

44. 这篇文章主要讲的是什么？

解析：
文章主要介绍了两种免费的业务广告策略：创建一个网站和电子邮件营销。文章的重点在于提供免费的营销方法，帮助小企业和在线业务增加品牌知名度和网站流量。

答案：
C. free business advertising ideas（免费的业务广告想法）

解析

本题主要考查对文章内容的理解，解题思路是仔细阅读文章，根据题目要求在文中找到对应的关键信息进行分析。

40题

文章第一段提到 “In the past, marketing campaigns needed a large budget to be successful”，明确指出过去营销活动成功需要大量预算，也就是大量的资金。所以答案选A。

41题

文中 “If you're trying to advertise your business for free, creating a website is the very first step you need to take” 表明，为了吸引客户，免费宣传业务的第一步是创建一个网站。所以答案选C。

42题

根据 “The main email marketing strategies you can use are newsletters and email marketing campaigns” 可知，可使用的电子邮件营销策略包括通讯和电子邮件营销活动，选项中只有newsletters符合。所以答案选B。

43题

文中 “You'll first need to build an email list. You can do this by including a sign - up form on your website so that you can send your newsletters to them” 说明，要发送关于新产品的电子邮件，首先需要建立一个电子邮件列表。所以答案选D。

44题

文章开篇指出 “Here are two free business advertising ideas”，接着分别介绍了创建网站和电子邮件营销这两种免费的业务广告策略，所以文章主要讲的是免费的业务广告想法。所以答案选C。