Why does electronic shopping exist For customers , it is because of not I only the high level of convenience , but also the broader selection , competitive pricing and greater access to information . For organizations , it increases their customers value and sustainable capabilities , next to the increased profits The main idea of online shopping is not in having a good - looking website that could be listed in a lot of search engines and it is not about the art behind the site . Nor is it just about spreading information . However it is all about building relationships and malding money . Mostly organizations try to adopt techniques of online shopping without understanding these techniques . Rather than supporting the organization s culture and brand name the website should satisfy consumers expectations Design and relation When the customers go to an online shop , a couple of factors determine whether they will return to the site . The most important factors are the ease of use and the presence of user - friendly features . It is not hard to find evidence of the success of the“sharing economy", in which people rent beds, cars and other underused assets directly from each other, or via the internet. One pointer is the large amount of demand and supply. Airbnb claims that 11m people have used its website to find a place to stay. Lyft, a company that matches people needing rides and drivers wanting a few dollars, has spread from San Francisco to 30-odd American cities. Another sign is the frothy values (泡沫价值) placed on sharing- economy companies: Airbnb is estimated to be worth 10billion,more than hotel chains such as HyattandWyndham,andLyftrecentlyraised250m from venture capitalists. But perhaps the most flattering- -and least welcome- indicator of the sharing economy's rise is the energy being devoted by governments, courts and competitors to preventing it. The main battlegrounds are the taxi and room-rental businesses. A court in Brussels has told Uber, another San Francisco ride-sharing and taxi-services startup, to stop operating in the city. Other cities have banned their services outright, or tried other ways of putting spokes in their wheels. Meanwhile the Hotel Association of New York has been lobbying for (游说) stricter enforcement of a rule that bans absent owners from letting their apartments for less than 30 days, which makes most of Airbnb's listings there illegal. The newcomers' opponents, whether competitors, officials or worried citizens, complain that the likes of Airbnb and Lyftdodge (躲避) the rules and taxes that apply to conventional businesses. Regulations exist to keep hotel rooms clean and fire alarms in working order, to stop residential areas being filled with unlicensed hotels, and to see that drivers are insured, checked for criminality and tested on their knowledge of the streets. Cowboys such as Airbnb, Lyft and Uber, their critics claim, are a danger to an unsuspecting public. The objectors have half a _point. Taxes must be paid: a property-owner who rents a room should declare the income, just as a hotel should. Safety is also a concern: people want some assurance that once they bed down for the night or get into a stranger's car they will not be attacked or robbed. Zoning (划分区域) and planning are also an issue: peace- loving citizens may well object if the house next door becomes a hotel. Sharing-economy firms are trying to mitigate (缓和) these problems. They have tightened insurance cover for their drivers and have offered to collect hotel taxes. They have an interest in their participants' good behavior: as hosts, guests, drivers and passengers all rate each other online, their need to protect their reputation helps to maintain standards and keep people honest. But if consumers want to go for the cheaper, less-regulated service, they should be allowed to do so. The truth is that most of the rules that the sharing economy is breaking have lttle to do with protecting the public. The opposition to Lyft and Uber is coming not from customers but from taxi companies, which understand that GPS makes detailed knowledge of the streets redundant (多余的) and fear cheaper competition. [小题1] According to Paragraph 1, the success of the“sharing economy”is indicated by the fact thatA. many people are trading their underused assets freely via the internetB. growth in online rental demand has exceeded supply in many regionsC. its total capital value has surpassed that of conventional businessD. sharing economy companies are suffering from a number of attacks[小题2] Opponents complain that the taxi and room-rental businessesA. frequently make anti-competitive market behaviorB. are often involved in illegal business practicesC. are lacking in necessary rules and regulationsD have caused a lot of accidents and crimes[小题3] By "have a half point" in Paragraph 4, the author probably means the objectorsA. fail to indentify the safety problems existing among sharing economy firmsB. have overstated the dangers brought about by sharing-economy firms to the publicC. fail to realize the need of zoning and planning in sharing economyD. have overestimated the impact of sharing economy firms on the traditional counterparts[小题4] The author believes that the current opposition to sharing economy mainly reflects_A. the mission of protecting the publicB. the complaints from service consumersC. the fear among conventional businessesD. the dissatisfaction among service providers[小题5] What is the author's attitude toward the practice of San Francisco authorities?A.IndifferentB.SkepticalC.Disapproving.D.Positive.