题目
1. Which of the following best defines the term 'brand' in the context of business and marketing?A. A brand is a physical product sold by a company.B. A brand is a legal trademark registered for a specific product.C. A brand is the total sum of perceptions, experiences, and associations that consumers have with a product or company.D. A brand is a logo or symbol used to identify a product.
1. Which of the following best defines the term 'brand' in the context of business and marketing?
A. A brand is a physical product sold by a company.
B. A brand is a legal trademark registered for a specific product.
C. A brand is the total sum of perceptions, experiences, and associations that consumers have with a product or company.
D. A brand is a logo or symbol used to identify a product.
题目解答
答案
C. A brand is the total sum of perceptions, experiences, and associations that consumers have with a product or company.