Section C Directions:There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice and mark the corresponding letter onAnswer Sheet 2with a single line through the centre. Passage One Questions 46 to 50 are based on the following passage. Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consumers under changes proposed by the Federal Trade Commission. The commission’s revised “Green Guides” warn marketers against using labels that make broad claims, like “eco-friendly”. Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled. “This is really about trying to cut through the confusion that consumers have when they are buying a product and that businesses have when they are selling a product.” said Jon Leibowitz, chairman of the commission. The revisions come at a time when green marketing is on the rise. According to a new study, the number of advertisements with green messages in mainstream magazines has risen since 1987, and peaked in 2008 at 10.4%. In 2009, the number dropped to 9%. But while the number of advertisements may have dipped, there has been a rapid spread of eco-labeling. There are both good and bad players in the eco-labeling game. In the last five years or so, there has been an explosion of green claims and environmental claims. It is clear that consumers don’t always know what they are getting. A handful of lawsuits have been filed in recent years against companies accused of using misleading environmental labels. In 2008 and 2009,class-action lawsuits(集体诉讼) were filed against SC Johnson for using “Greenlist” labels on its cleaning products. The lawsuits said that the label was misleading because it gave the impression that the products had been certified by a third party when the certification was the company’s own. “We are very proud of our accomplishments under the Greenlist system and we believe that we will prevail in these cases,” Christopher Beard, director of public affairs for SC Johnson, said, while acknowledging that “this has been an area that is difficult to navigate.” Companies have also taken it upon themselves to contest each other’s green claims. David Mallen, associate director of the Council of Better Business Bureau, said in the last two years the organization had seen an increase in the number of claims companies were bringing against each other for false or misleading environmental product claims. “About once a week, I have a client that will bring up a new certification I’ve never even heard of and I’m in this industry,” said Kevin Wilhelm, chief executive officer of Sustainable Business Consulting. “It’s kind of a Wild West, anybody can claim themselves to be green.” Mr.Wilhelm said the excess of labels made it difficult for businesses and consumers to know which labels they should pay attention to.1.[单选题]What do the revised “Green Guides” require businesses to do?A.Manufacture as many green products as possible.B. Indicate whether their product are recyclable.C.Specify in what way their products are green.D.Attach green labels to all of their products.2.[单选题]What was SC Johnson accused of in the class-action lawsuits?A.It gave consumers the impression that all its products were truly green.B.It gave a third party the authority to label its products as environmentally friendly.C.It misled consumers to believe that its products had been certified by a third party.D.It sold cleaning products that were not included in the official “Greenlist”.3.[单选题]What does Kevin Whihelm imply by saying “It’s kind of a Wild West” (Line 3, Para.11)?A.Businesses compete to produce green products.B. Each business acts its own way in green labeling.C.onsumers grow wild with products labeled green.D.Anything produced in the West can be labeled green.4.[单选题]What does the author say about consumers facing an explosion of green claims?A.They can easily see through the businesses’ tricks.B. They have to spend lots of time choosing products.C.They have doubt about current green certification.D.They are not clear which products are truly green.5.[单选题]How did Christopher Beard defend his company’s labeling practice?A.There were no clear guidelines concerning green labeling.B.His company’s products had been well received by the public.C.It was in conformity to the prevailing practice in the market.D.No law required the involvement of a third party in certification.
Section C Directions:There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice and mark the corresponding letter onAnswer Sheet 2with a single line through the centre. Passage One Questions 46 to 50 are based on the following passage. Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consumers under changes proposed by the Federal Trade Commission. The commission’s revised “Green Guides” warn marketers against using labels that make broad claims, like “eco-friendly”. Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled. “This is really about trying to cut through the confusion that consumers have when they are buying a product and that businesses have when they are selling a product.” said Jon Leibowitz, chairman of the commission. The revisions come at a time when green marketing is on the rise. According to a new study, the number of advertisements with green messages in mainstream magazines has risen since 1987, and peaked in 2008 at 10.4%. In 2009, the number dropped to 9%. But while the number of advertisements may have dipped, there has been a rapid spread of eco-labeling. There are both good and bad players in the eco-labeling game. In the last five years or so, there has been an explosion of green claims and environmental claims. It is clear that consumers don’t always know what they are getting. A handful of lawsuits have been filed in recent years against companies accused of using misleading environmental labels. In 2008 and 2009,class-action lawsuits(集体诉讼) were filed against SC Johnson for using “Greenlist” labels on its cleaning products. The lawsuits said that the label was misleading because it gave the impression that the products had been certified by a third party when the certification was the company’s own. “We are very proud of our accomplishments under the Greenlist system and we believe that we will prevail in these cases,” Christopher Beard, director of public affairs for SC Johnson, said, while acknowledging that “this has been an area that is difficult to navigate.” Companies have also taken it upon themselves to contest each other’s green claims. David Mallen, associate director of the Council of Better Business Bureau, said in the last two years the organization had seen an increase in the number of claims companies were bringing against each other for false or misleading environmental product claims. “About once a week, I have a client that will bring up a new certification I’ve never even heard of and I’m in this industry,” said Kevin Wilhelm, chief executive officer of Sustainable Business Consulting. “It’s kind of a Wild West, anybody can claim themselves to be green.” Mr.Wilhelm said the excess of labels made it difficult for businesses and consumers to know which labels they should pay attention to.
1.[单选题]What do the revised “Green Guides” require businesses to do?A.Manufacture as many green products as possible.B. Indicate whether their product are recyclable.C.Specify in what way their products are green.D.Attach green labels to all of their products.2.[单选题]What was SC Johnson accused of in the class-action lawsuits?A.It gave consumers the impression that all its products were truly green.B.It gave a third party the authority to label its products as environmentally friendly.C.It misled consumers to believe that its products had been certified by a third party.D.It sold cleaning products that were not included in the official “Greenlist”.3.[单选题]What does Kevin Whihelm imply by saying “It’s kind of a Wild West” (Line 3, Para.11)?A.Businesses compete to produce green products.B. Each business acts its own way in green labeling.C.onsumers grow wild with products labeled green.D.Anything produced in the West can be labeled green.4.[单选题]What does the author say about consumers facing an explosion of green claims?A.They can easily see through the businesses’ tricks.B. They have to spend lots of time choosing products.C.They have doubt about current green certification.D.They are not clear which products are truly green.5.[单选题]How did Christopher Beard defend his company’s labeling practice?A.There were no clear guidelines concerning green labeling.B.His company’s products had been well received by the public.C.It was in conformity to the prevailing practice in the market.D.No law required the involvement of a third party in certification.
题目解答
答案
C,C,B,D,A
解析
Passage One 题目解析
46. 修订后的“绿色指南”要求企业做什么?
文章第二段明确提到:“Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled.”(营销人员必须在产品包装上明确其声明,并将其限制在特定好处上,例如产品的回收比例)。选项C“具体说明产品在哪些方面是绿色的”符合此意,其他选项A(生产尽可能多的绿色产品)、B(仅表明是否可回收)、D(所有产品都贴绿色标签)均未被要求。。
47. SC Johnson在集体诉讼中被指控什么?
文章第七段指出:“The lawsuits said that the label was misleading because it gave the impression that the products had been certified by a third party when the certification was the company’s own.”(诉讼称该标签具有误导性,因为它给人一种产品经过第三方认证的印象,而实际上认证是公司自己公司的)。选项C“误导消费者认为其产品经过第三方认证”完全符合,其他选项A(所有产品都是真正绿色)、B(授权第三方贴标签)、D(销售未列入官方“绿色清单”的产品)均与原文不符。
48. Kevin Wilhelm说“It’s kind of a Wild West”是什么意思?
文章最后一段Kevin Wilhelm提到:“About once a week, I have a client that will bring up a new certification I’ve never even heard of... anybody can claim themselves to be green.”(每周都有客户提到我从未听说过的新认证……任何人都可以自称绿色)。这表明绿色标签领域混乱,各企业各行其是。选项B“每个企业在绿色标签上各自行事”正确,A(竞争生产绿色产品)、C(消费者对绿色产品疯狂)、D(西方生产的任何东西都可贴绿色标签)均曲解原意。
49. 作者说消费者面对绿色声明爆炸时怎样?
文章第六段明确:“It is clear that consumers don’t always know what they are getting.”(显然消费者并不总是知道自己得到了什么)。结合上下文,指消费者面对大量绿色声明时,无法明确哪些产品是真正绿色的。选项D“他们不清楚哪些产品是真正绿色的”正确,A(容易识破骗局、B花很多时间选产品、C怀疑现有认证,均非作者所言。
50. Christopher Beard如何为公司的标签做法辩护什么?
文章第八段Christopher Beard说:“we are very proud of our accomplishments under the Greenlist system... this has been an area that is difficult to navigate.”(我们为Greenlist系统下的成就自豪……这是一个难以驾驭的领域)。结合上下文,他暗示当时绿色标签领域没有明确指导方针,所以公司做法无可厚非。选项A“没有关于绿色标签的明确指导方针”正确,B(产品受公众欢迎)、C(符合市场惯例)、D(法律不要求第三方参与)均非其辩护要点。