题目

Task 1 Read the following passage. Choose the best answer.The future of retailIs online shopping killing traditional brick-and-mortar stores? Mark Mason, owner of a sportswear store in Fifth Avenue, New York, thinks that it is. He complains, “The main problem we have nowadays is ‘showroomers’—customers who come into the shop to look at the clothes, touch the clothes and try them on. They don’t buy anything though—at least not from our store. When they find something they like, they go home and try to find it cheaper online. They usually succeed and we don’t ever see them again.”Becca Mason, sales assistant at a nearby bookstore agrees, “The same customers visit the store every week. They spend hours looking through books, but they never make a purchase. Instead, they take photos of the books so they can remember the titles when they go home and look for them online. It’s annoying!”However, the internet doesn’t always have a negative impact on brick-and-mortar stores. In the 14th Street, Joe Jagger’s electrical shop is doing well. He says, “Actually, I find that a lot of our customers look at our products online before they come into the shop to buy things. They read reviews, read the product information and so on. They want to be well-informed before they make a purchase. Coming into the shop and having a conversation with a sales assistant is the final step.”Overall, it seems that online shopping will continue to grow in popularity. However, the game isn’t yet completely over for traditional stores.

Task 1 Read the following passage. Choose the best answer.The future of retailIs online shopping killing traditional brick-and-mortar stores? Mark Mason, owner of a sportswear store in Fifth Avenue, New York, thinks that it is. He complains, “The main problem we have nowadays is ‘showroomers’—customers who come into the shop to look at the clothes, touch the clothes and try them on. They don’t buy anything though—at least not from our store. When they find something they like, they go home and try to find it cheaper online. They usually succeed and we don’t ever see them again.”Becca Mason, sales assistant at a nearby bookstore agrees, “The same customers visit the store every week. They spend hours looking through books, but they never make a purchase. Instead, they take photos of the books so they can remember the titles when they go home and look for them online. It’s annoying!”However, the internet doesn’t always have a negative impact on brick-and-mortar stores. In the 14th Street, Joe Jagger’s electrical shop is doing well. He says, “Actually, I find that a lot of our customers look at our products online before they come into the shop to buy things. They read reviews, read the product information and so on. They want to be well-informed before they make a purchase. Coming into the shop and having a conversation with a sales assistant is the final step.”Overall, it seems that online shopping will continue to grow in popularity. However, the game isn’t yet completely over for traditional stores.

题目解答

答案

1. What is a “showroomer”?A. A shopper who never shops online, but only in brick-and-mortar stores.B. A shopper who looks at items in shops, but only buys online.C. A shopper who looks at items online, but only buys in shops.D. A shopper who takes up lots of the sales assistants’ time by asking questions2. The bookstore sales assistant thinks that showroomers _______.A. behave in an annoying wayB. should not be allowed to come into her shopC. should pay for everything they touchD. are her favorite types of customers3. Why do some bookstore customers take photos of books?A. Because they like to remember when and where they bought their books. B. So they can remember the price of the books.C. So they can find the books easily on their next visit.D. So they can easily find them online.4. What’s different about Joe Jagger’s customers?A. They look in the shop before buying online.B. They tend to be more talkative.C. They look online before buying in the shop.D. They usually have more money.5. What’s the best summary of this article?A. Online shopping is killing traditional brick-and-mortar stores.B. Online shopping is not as popular as it used to be.C. Online shopping is still very popular, but brick-and-mortar stores are still important.D. Electrical stores are now selling more goods than shoe shops and clothes shops.

解析

整体考察内容

本文围绕“线上购物是否正在扼杀传统实体零售店”这一话题展开，通过不同店铺经营者和员工的经历，阐述了线上购物对实体店铺的正反两方面影响，最终得出线上购物持续流行但实体店铺仍有一席之地的结论。题目主要考察对细节信息的理解和文章主旨的概括。

题目1解析

问题：What is a “showroomer”?（“showroomer”是什么？）
关键信息：原文Mark Mason抱怨“showroomers—customers who come into the shop to look at the clothes, touch the clothes and try them on. They don’t buy anything though—at least not from our store. When they find something they like, they go home and try to find it cheaper online.”（进入商店看、摸、试衣服，但不购买，回家后网上找更便宜的买）。
选项分析：

  • A：从不在网上购物，只在实体店，与原文相反；
  • B：在商店看商品，只在网上买，符合原文描述；
  • C：在网上看商品，只在商店买，与原文相反；
  • D：花大量时间问问题，原文未提及。
    答案：B

题目2解析

问题：The bookstore sales assistant thinks that showroomers _____.（书店销售助理认为“showroomer”怎样？）
关键信息：原文Becca Mason说“It’s annoying!”（很烦人）。
选项分析：

  • A：行为烦人，符合原文；
  • B：不应该被允许进入，原文未提及；
  • C：应该为摸过的东西付钱，原文未提及；
  • D：是最喜欢的顾客类型，与“annoying”相反。
    答案：A

题目3解析

问题：Why do some bookstore customers take photos of books?（书店顾客拍照的原因？）
关键信息：原文“they take photos of the books so they can remember the titles when they go home and look for them online”（拍照是为了回家后能记住书名，方便网上查找）。
选项分析：

  • A：记住购买时间和地点，原文未提及；
  • B：记住价格，原文未提及；
  • C：下次来访容易找到，原文是“回家网上找”，非下次来书店；
  • D：方便网上找到，符合原文。
    答案：D

题目4解析

问题：What’s different about Joe Jagger’s customers?（Joe Jagger的顾客有什么不同？）
关键信息：原文Joe Jagger说“a lot of our customers look at our products online before they come into the shop to buy things”（顾客先网上看产品，再到店购买）。
选项分析：

  • A：先在店看再网上买，与原文相反；
  • B：更健谈，原文未提及；
  • C：先网上看再到店买，符合原文；
  • D：通常更有钱，原文未提及。
    答案：C

题目5解析

问题：What’s the best summary of this article?（文章最佳概括？）
关键信息：原文最后“online shopping will continue to grow in popularity. However, the game isn’t yet completely over for traditional stores”（线上购物持续流行，但实体店铺未完全落幕）。
选项分析：

  • A：线上购物正在扼杀实体店铺，与“game isn’t over”矛盾；
  • B：线上购物不如以前流行，与“continue to grow”矛盾；
  • C：线上流行，实体仍重要，符合原文；
  • D：电器店比鞋店服装店卖得多，原文未比较销量。
    答案：C