题目
Light and bright， cheap and cheerful： IKEA's 400-plus outlets （专营店） in 49 countries all run on the same central principle. Customer do as much of the work as possible， in the belief that they are having fun and saving money. You drive to a distant warehouse， built on cheap out-of-town land Inside， you enter a maze （迷宫）--- no shortcuts allowed---where every twist reveals new furniture. Compared with the prices of other outlets， IKEA's are much lower. You load up your trolley with impulse （冲动） buys---a clock， storage boxes， tools and more chairs than you will ever use. You drag cardboard boxes， cupboards and tables into your car and reward yourself for your economy and good taste. Then you drive home and put your prizes together. You are satisfied with the bargains. IKEA is satisfied with our money. The company's name was a do-it-yourself job， too. IKEA stands for Ingvar Kamprad from Eimtaryd---his family's farm in Agunnaryd. That village is in the Smaland region of southern Sweden. Mr Kamprad founded IKEA aged 17. Well before that he spotted a principle which would make him one of the richest men in the world： that customers like buying goods at wholesale prices （批发价）. First he bought matches in large quantities and sold them by the box. Aged ten， he sold pens in the similar way. Drawbacks inspired him. Facing a price war against his low-cost mail-order furniture business， he defeated competitors by opening a showroom. Dealers tried to crush Mr. Kamprad and banned him from their trade fairs. He slipped in， hiding in a friend's car. When they tried to threaten his appliers， he relied on his own workers and secretly sold his production to communist Poland. Decades later， east Europeans freed from the planned economy drove hundreds of miles to newly opened outlets in Moscow and Warsaw. His self-discipline was world-famous. As a child， he removed the "off" button from his alarm clock to stop himself oversleeping. He rarely took a first-class seat. The wine didn't get you there any earlier， he sniffed； having lots of money was no reason to waste it. He bought his clothes in second hand markets， and for years drove an elderly Volvo until he had to sell it on safety grounds. He had his hair cut in poor countries to save money. Visitors admired their views， but were surprised that his house was so shabby. He worked well into his eighties. His industry and simple way of life set a good example to his 194，000 "co-workers". But he was not mean. The point of cutting costs was to make goods affordable， not to compromise quality. He urged is staff to reflect constantly on ways of saving money， time and space. An improved design that allows easier piling means shipping less air---and more profit. Culture was more important than strategy. He disliked "exaggerated （言过其实的） planning"， along with financial markets and banks. Better to make mistakes and learn from them. And use time wisely： "You can do so much in ten minutes. But ten minutes once gone are gone for good." This did not apply to customers. The longer they stayed the better. Mr. Kamprad's impact on modern life can be compared with that of Henry Ford and the mass-produced motor car. Furniture used to be expensive， dark and heavy. For many people， decorating a home could cost many months' salary. IKEA made furniture not just affordable and functional， but fun. The mission was civilizational， he felt， changing how people lived and thought. His approach drew some fire. The company values struck some as unpleasant. At IKEA's Corporate Culture Centre， lots of pictures of Mr. Kamprad with his mottos can be seen everywhere. What's worse， some parts of the supply chain seemed to have serious problems to overcome.（1）What can we learn about IKEA in Paragraph 1？ ____ A. IKEA prefers rural areas for its location.B. IKEA has 400 outlets throughout the world.C. IKEA likes to store new furniture in a maze.D. IKEA provides a lot of work for its customers.（2）The underlined two sentences in Paragraph 2 imply that ____ .A. IKEA tricks you into spending more moneyB. You may buy bargains with impulse in IKEAC. Both you and IKEA are pleased with the dealD. Both you and IKEA are happy with the bargain（3）By mentioning Mr. Kamprad's experiences before he founded IKEA， the author intends to tell us that Mr. Kamprad ____ .A. was likely to become a successful businessmanB. preferred selling matches and pens by low pricesC. had been a well-off merchant due to his principleD. enjoyed doing something promising with discipline（4）What can be inferred from Paragraphs 5 and 6 about Mr. Kamprad？ ____ A. He never overslept due to his alarm clock being set.B. He was against drinking but for sniffing at the wine.C. He sold the old Volvo with the purpose of saving money.D. He didn't sacrifice the quality of furniture for more profit.（5）Which of the following has nothing to do with Mr. Kamprad's success in business？ ____ A. The pictures and mottos of Mr. KampradB. The drawbacks Mr. Kamprad experienced.C. Mr. Kamprad's principles of management.D. Mr. Kamprad's self-discipline and industry.（6）The passage is mainly about ____ .A. The factors contributing to the success of IKEAB. The causes of people buying furniture from IKEAC. Mr. Kamprad's road to success in furniture businessD. Mr. Kamprad's impacts on the development of furniture
Light and bright， cheap and cheerful： IKEA's 400-plus outlets （专营店） in 49 countries all run on the same central principle. Customer do as much of the work as possible， in the belief that they are having fun and saving money. You drive to a distant warehouse， built on cheap out-of-town land Inside， you enter a maze （迷宫）--- no shortcuts allowed---where every twist reveals new furniture.
Compared with the prices of other outlets， IKEA's are much lower. You load up your trolley with impulse （冲动） buys---a clock， storage boxes， tools and more chairs than you will ever use. You drag cardboard boxes， cupboards and tables into your car and reward yourself for your economy and good taste. Then you drive home and put your prizes together. You are satisfied with the bargains. IKEA is satisfied with our money.
The company's name was a do-it-yourself job， too. IKEA stands for Ingvar Kamprad from Eimtaryd---his family's farm in Agunnaryd. That village is in the Smaland region of southern Sweden. Mr Kamprad founded IKEA aged 17. Well before that he spotted a principle which would make him one of the richest men in the world： that customers like buying goods at wholesale prices （批发价）. First he bought matches in large quantities and sold them by the box. Aged ten， he sold pens in the similar way.
Drawbacks inspired him. Facing a price war against his low-cost mail-order furniture business， he defeated competitors by opening a showroom. Dealers tried to crush Mr. Kamprad and banned him from their trade fairs. He slipped in， hiding in a friend's car. When they tried to threaten his appliers， he relied on his own workers and secretly sold his production to communist Poland. Decades later， east Europeans freed from the planned economy drove hundreds of miles to newly opened outlets in Moscow and Warsaw.
His self-discipline was world-famous. As a child， he removed the "off" button from his alarm clock to stop himself oversleeping. He rarely took a first-class seat. The wine didn't get you there any earlier， he sniffed； having lots of money was no reason to waste it. He bought his clothes in second hand markets， and for years drove an elderly Volvo until he had to sell it on safety grounds. He had his hair cut in poor countries to save money. Visitors admired their views， but were surprised that his house was so shabby. He worked well into his eighties.
His industry and simple way of life set a good example to his 194，000 "co-workers". But he was not mean. The point of cutting costs was to make goods affordable， not to compromise quality. He urged is staff to reflect constantly on ways of saving money， time and space. An improved design that allows easier piling means shipping less air---and more profit.
Culture was more important than strategy. He disliked "exaggerated （言过其实的） planning"， along with financial markets and banks. Better to make mistakes and learn from them. And use time wisely： "You can do so much in ten minutes. But ten minutes once gone are gone for good." This did not apply to customers. The longer they stayed the better.
Mr. Kamprad's impact on modern life can be compared with that of Henry Ford and the mass-produced motor car. Furniture used to be expensive， dark and heavy. For many people， decorating a home could cost many months' salary. IKEA made furniture not just affordable and functional， but fun. The mission was civilizational， he felt， changing how people lived and thought.
His approach drew some fire. The company values struck some as unpleasant. At IKEA's Corporate Culture Centre， lots of pictures of Mr. Kamprad with his mottos can be seen everywhere. What's worse， some parts of the supply chain seemed to have serious problems to overcome.
（1）What can we learn about IKEA in Paragraph 1？ ____
A. IKEA prefers rural areas for its location.
B. IKEA has 400 outlets throughout the world.
C. IKEA likes to store new furniture in a maze.
D. IKEA provides a lot of work for its customers.
（2）The underlined two sentences in Paragraph 2 imply that ____ .
A. IKEA tricks you into spending more money
B. You may buy bargains with impulse in IKEA
C. Both you and IKEA are pleased with the deal
D. Both you and IKEA are happy with the bargain
（3）By mentioning Mr. Kamprad's experiences before he founded IKEA， the author intends to tell us that Mr. Kamprad ____ .
A. was likely to become a successful businessman
B. preferred selling matches and pens by low prices
C. had been a well-off merchant due to his principle
D. enjoyed doing something promising with discipline
（4）What can be inferred from Paragraphs 5 and 6 about Mr. Kamprad？ ____
A. He never overslept due to his alarm clock being set.
B. He was against drinking but for sniffing at the wine.
C. He sold the old Volvo with the purpose of saving money.
D. He didn't sacrifice the quality of furniture for more profit.
（5）Which of the following has nothing to do with Mr. Kamprad's success in business？ ____
A. The pictures and mottos of Mr. Kamprad
B. The drawbacks Mr. Kamprad experienced.
C. Mr. Kamprad's principles of management.
D. Mr. Kamprad's self-discipline and industry.
（6）The passage is mainly about ____ .
A. The factors contributing to the success of IKEA
B. The causes of people buying furniture from IKEA
C. Mr. Kamprad's road to success in furniture business
D. Mr. Kamprad's impacts on the development of furniture
Compared with the prices of other outlets， IKEA's are much lower. You load up your trolley with impulse （冲动） buys---a clock， storage boxes， tools and more chairs than you will ever use. You drag cardboard boxes， cupboards and tables into your car and reward yourself for your economy and good taste. Then you drive home and put your prizes together. You are satisfied with the bargains. IKEA is satisfied with our money.
The company's name was a do-it-yourself job， too. IKEA stands for Ingvar Kamprad from Eimtaryd---his family's farm in Agunnaryd. That village is in the Smaland region of southern Sweden. Mr Kamprad founded IKEA aged 17. Well before that he spotted a principle which would make him one of the richest men in the world： that customers like buying goods at wholesale prices （批发价）. First he bought matches in large quantities and sold them by the box. Aged ten， he sold pens in the similar way.
Drawbacks inspired him. Facing a price war against his low-cost mail-order furniture business， he defeated competitors by opening a showroom. Dealers tried to crush Mr. Kamprad and banned him from their trade fairs. He slipped in， hiding in a friend's car. When they tried to threaten his appliers， he relied on his own workers and secretly sold his production to communist Poland. Decades later， east Europeans freed from the planned economy drove hundreds of miles to newly opened outlets in Moscow and Warsaw.
His self-discipline was world-famous. As a child， he removed the "off" button from his alarm clock to stop himself oversleeping. He rarely took a first-class seat. The wine didn't get you there any earlier， he sniffed； having lots of money was no reason to waste it. He bought his clothes in second hand markets， and for years drove an elderly Volvo until he had to sell it on safety grounds. He had his hair cut in poor countries to save money. Visitors admired their views， but were surprised that his house was so shabby. He worked well into his eighties.
His industry and simple way of life set a good example to his 194，000 "co-workers". But he was not mean. The point of cutting costs was to make goods affordable， not to compromise quality. He urged is staff to reflect constantly on ways of saving money， time and space. An improved design that allows easier piling means shipping less air---and more profit.
Culture was more important than strategy. He disliked "exaggerated （言过其实的） planning"， along with financial markets and banks. Better to make mistakes and learn from them. And use time wisely： "You can do so much in ten minutes. But ten minutes once gone are gone for good." This did not apply to customers. The longer they stayed the better.
Mr. Kamprad's impact on modern life can be compared with that of Henry Ford and the mass-produced motor car. Furniture used to be expensive， dark and heavy. For many people， decorating a home could cost many months' salary. IKEA made furniture not just affordable and functional， but fun. The mission was civilizational， he felt， changing how people lived and thought.
His approach drew some fire. The company values struck some as unpleasant. At IKEA's Corporate Culture Centre， lots of pictures of Mr. Kamprad with his mottos can be seen everywhere. What's worse， some parts of the supply chain seemed to have serious problems to overcome.
（1）What can we learn about IKEA in Paragraph 1？ ____
A. IKEA prefers rural areas for its location.
B. IKEA has 400 outlets throughout the world.
C. IKEA likes to store new furniture in a maze.
D. IKEA provides a lot of work for its customers.
（2）The underlined two sentences in Paragraph 2 imply that ____ .
A. IKEA tricks you into spending more money
B. You may buy bargains with impulse in IKEA
C. Both you and IKEA are pleased with the deal
D. Both you and IKEA are happy with the bargain
（3）By mentioning Mr. Kamprad's experiences before he founded IKEA， the author intends to tell us that Mr. Kamprad ____ .
A. was likely to become a successful businessman
B. preferred selling matches and pens by low prices
C. had been a well-off merchant due to his principle
D. enjoyed doing something promising with discipline
（4）What can be inferred from Paragraphs 5 and 6 about Mr. Kamprad？ ____
A. He never overslept due to his alarm clock being set.
B. He was against drinking but for sniffing at the wine.
C. He sold the old Volvo with the purpose of saving money.
D. He didn't sacrifice the quality of furniture for more profit.
（5）Which of the following has nothing to do with Mr. Kamprad's success in business？ ____
A. The pictures and mottos of Mr. Kamprad
B. The drawbacks Mr. Kamprad experienced.
C. Mr. Kamprad's principles of management.
D. Mr. Kamprad's self-discipline and industry.
（6）The passage is mainly about ____ .
A. The factors contributing to the success of IKEA
B. The causes of people buying furniture from IKEA
C. Mr. Kamprad's road to success in furniture business
D. Mr. Kamprad's impacts on the development of furniture
题目解答
答案
（1）A.推理判断题。根据文章第一段You drive to a distant warehouse built on cheap out-of-town land. Inside， you enter a maze （迷宫） - no shortcuts allowed - where every twist reveals new furniture.（你开车到远处一个建在城外便宜地上的仓库。在里面，你进入了一个迷宫--没有捷径可走--在那里，每一次转弯都展示出新的家具）由此推知，宜家更喜欢农村地区的位置，故选A．
（2）C.句意猜测题。根据文章第二段Then you drive home and put your prizes together.You are satisfied with the bargains. IKEA is satisfied with your money.（然后你开车回家，把胜利品放在一起。你对这些便宜货感到满意。宜家对你的钱很满意）可知，划线句的意思是"你和宜家都对这笔交易感到满意"，故选C．
（3）A.推理判断题。根据文章第三段Mr Kamprad founded IKEA aged 17． Well before that， he spotted a principle which would make him one of the richest men in the world that customers like buying goods at wholesale prices （批发价）．（坎普拉德17岁时创立了宜家，在此之前，他发现了一个让他成为世界上最富有的人的原则：顾客喜欢以批发价购买商品）可知，通过提及坎普拉德先生在创立宜家之前的经历，作者想告诉我们坎普拉德先生很有可能成为一个成功的商人，故选A．
（4）D.推理判断题。根据文章第六段But he was not mean. The point of cutting costs was to make goods affordable， not to compromise quality. He urged his staff to reflect constantly on ways of saving money， time and space. An improved design that allows easier piling means shipping less air-and more profit.（但他并不刻薄．削减成本的目的是让人们买得起商品，而不是降低质量。他敦促员工不断思考节省资金、时间和空间的方法。更方便打桩的改进设计意味着更少的空运和更多的利润）可知，从第5段和第6段我们可以推断出坎普拉德先生他没有为了更多的利润而放弃家具的质量，故选D．
（5）A.细节理解题。根据文章第三段Well before that， he spotted a principle which would make him one of the richest men in the world that customers like buying goods at wholesale prices.（在此之前，他发现了一个让他成为世界上最富有的人的原则：顾客喜欢以批发价购买商品）；第四段中Setbacks inspired him.（挫折激励他）；第五段中His self-discipline was world-famous.（他的自律举世闻名）；以及第六段中His diligence and simple way of life set a good example to his 194，000 "co-workers"（他勤奋朴素的生活方式为他的194，000名"同事"树立了良好的榜样）最后一段中The company values struck some as unpleasant. At IKEA's Corporate Culture Centre， lots of pictures of Mr Kamprad with his mottos can be seen everywhere.（该公司的价值观让一些人感到不快．在宜家的企业文化中心，随处可见坎普拉德先生和他的座右铭的照片）可知，与坎普拉德先生在商业上的成功无关的是坎普拉德先生的照片和座右铭，故选A.
（6）C.主旨大意题。通读全文可知，本文主要介绍了宜家及其创始人坎普拉德的经历、他的个人品质、公司文化等信息。所以本文的主要内容是选项C"坎普拉德先生家具业的成功之路"，故选C.
（2）C.句意猜测题。根据文章第二段Then you drive home and put your prizes together.You are satisfied with the bargains. IKEA is satisfied with your money.（然后你开车回家，把胜利品放在一起。你对这些便宜货感到满意。宜家对你的钱很满意）可知，划线句的意思是"你和宜家都对这笔交易感到满意"，故选C．
（3）A.推理判断题。根据文章第三段Mr Kamprad founded IKEA aged 17． Well before that， he spotted a principle which would make him one of the richest men in the world that customers like buying goods at wholesale prices （批发价）．（坎普拉德17岁时创立了宜家，在此之前，他发现了一个让他成为世界上最富有的人的原则：顾客喜欢以批发价购买商品）可知，通过提及坎普拉德先生在创立宜家之前的经历，作者想告诉我们坎普拉德先生很有可能成为一个成功的商人，故选A．
（4）D.推理判断题。根据文章第六段But he was not mean. The point of cutting costs was to make goods affordable， not to compromise quality. He urged his staff to reflect constantly on ways of saving money， time and space. An improved design that allows easier piling means shipping less air-and more profit.（但他并不刻薄．削减成本的目的是让人们买得起商品，而不是降低质量。他敦促员工不断思考节省资金、时间和空间的方法。更方便打桩的改进设计意味着更少的空运和更多的利润）可知，从第5段和第6段我们可以推断出坎普拉德先生他没有为了更多的利润而放弃家具的质量，故选D．
（5）A.细节理解题。根据文章第三段Well before that， he spotted a principle which would make him one of the richest men in the world that customers like buying goods at wholesale prices.（在此之前，他发现了一个让他成为世界上最富有的人的原则：顾客喜欢以批发价购买商品）；第四段中Setbacks inspired him.（挫折激励他）；第五段中His self-discipline was world-famous.（他的自律举世闻名）；以及第六段中His diligence and simple way of life set a good example to his 194，000 "co-workers"（他勤奋朴素的生活方式为他的194，000名"同事"树立了良好的榜样）最后一段中The company values struck some as unpleasant. At IKEA's Corporate Culture Centre， lots of pictures of Mr Kamprad with his mottos can be seen everywhere.（该公司的价值观让一些人感到不快．在宜家的企业文化中心，随处可见坎普拉德先生和他的座右铭的照片）可知，与坎普拉德先生在商业上的成功无关的是坎普拉德先生的照片和座右铭，故选A.
（6）C.主旨大意题。通读全文可知，本文主要介绍了宜家及其创始人坎普拉德的经历、他的个人品质、公司文化等信息。所以本文的主要内容是选项C"坎普拉德先生家具业的成功之路"，故选C.