Bosses in the television industry have been keeping a nervous eye on two Scandinavians with a reputation for causing trouble. In recent years Niklas Zennstrom, a Swede, find Janus Friis, a Dane, have frightened the music industry by inventing KaZaA, a "peer-to-peer" (P2P) file-sharing program that was widely used to download music without paying for it. Then they horrified the mighty telecoms industry by inventing Skype, another P2P program, which lets Internet users make free telephone calls between computers, and very cheap calls to ordinary phones. Their next move was to found yet another start-up -- this time ,one that threatened to devastate(毁坏) the television industry. It may do the opposite, as it turns out. The new service, called Joost and now in advanced testing, is based on P2P software that runs on people’s computers, just like Skype and KaZaA. And it does indeed promise to transform the experience of watching television by combining what people like about old-fashioned TV with the exciting possibilities of the Internet. "But unlike KaZaA and Skype," says Fredrik de Wahl, a Swede whom Mr. Zennstrom and Friis have hired as Joost’s boss," Joost does not disrupt the industry that it is entering. Instead, rather than undercutting television networks and producers, Joost might, as it were, give them new juice. " That is because Mr. de Wahl and his Joost team, working mostly in the Netherlands, have bravely ignored the totems (图腾) of the Internet-video boom. Chief among these fashions is letting users upload anything they want to a video service -- which might include clips of themselves doing odd things (" user-generated content") or, more questionably, videos pirated from other sources. The celebrated example of this approach is You Tube, which is now part of Google, the leader in Internet search. Its big problem, however, is that it can be illegal (if copyright is violated) and terribly hard to turn into a business. On February 2nd Viacom, an American media giant, became the latest company to demand that YouTube remove copyright-infringing (侵犯版权的) clips from its website. YouTube has struck deals with some media firms, including NBC and CBS, to allow their material to appear on its site, and had been trying to thrash out a similar agreement with Viacom. Many observers regard Viacom’s move as a negotiating tactic. But whether YouTube can make money is unclear. Last month Chad Hurley, YouTube’s chief executive, sketched out plans for generating advertising revenues and sharing them with content providers, but so far his firm has none to speak of. Joost is also ignoring the two business models seen as the most respectable alternatives to advertising. One is to make users pay for each television show or film they download, but then to let them keep it. This is the tack chosen by Apple, an electronics firm that sells videos on iTunes, its popular online store; by Amazon, the largest online retailer; and by Wal-Mart, the largest traditional retailer, which launched a video-download service this week. The other approach is to let users subscribe to what is, in effect, an all-you-can-eat buffet of videos, and then to" stream" video to their computers without leaving a permanent copy. This is the approach taken by, for instance, Netflix, a Californian firm that mostly delivers DVDs to its subscribers by post, but now also streams films. The reason that Joost is ignoring all of these methods, says Mr. de Wahl, is that none has much to do with the experience of simply watching TV, which most people enjoy. "Unlike the download or streaming approaches, "he says, "TV is not about buying today what you want to watch tomorrow. It’s about turning it on and watching. "And in contrast to the" lean-forward" context of "snacking" on a YouTube clip in one’s cubicle while the boss has stepped out, TV is a longer and more relaxed "lean-backward" experience. Hence Joost’s most shocking innovation, which is not to change the practices that TV adopted decades ago. It will be free, with advertising breaks ―no more than three minutes per hour -- either before, during or after a show, depending on the market. "Americans," says Mr. de Wahl, "are more tolerant of interruptions." Joost has "channels", like ordinary TV, but these are now playlists of videos that start whenever it is convenient to the viewer. Viewers can import their instant-messaging buddy lists and chat online with friends while watching the same program. For advertisers, such engagement is worth something, because the activity proves that somebody is watching, rather than being asleep or out of the room. Combined with other information, such as the computer’s IP address and hence its location, advertisers will be able to target their spots much more accurately all" Desperate Housewives" fans in a particular neighborhood, for example -- and thus ought to pay a premium. The thing that is missing in this new vision of television, however, is the set itself. Beaming video from a computer to a television is possible: Apple and other firms are starting to sell the necessary gadgets. But until it becomes much easier to connect televisions to the Internet, big media companies are likely to "wait and see" before committing to Joust, says Jeremy Allaire, the boss of Brightcove, a rival Internet video firm based in Massachusetts. In the meantime, Mr. Allaire thinks, media firms are mainly interested in building their own brands, so Brightcove provides content owners with technology to show television on their own websites, syndicate their shows to other websites, track audiences and collect advertising revenue. There is, in short, no consensus about the best way to combine television with the Internet. Instead, there are a variety of experiments, of which Joost is the latest example and YouTube the bestknown. But with telephony, the Internet is unpicking service delivery from network ownership. Joost, YouTube, iTunes and Netflix do not need their own networks to supply their video services: they can rely on fast Internet links provided by others. According to iSuppli, a market-research firm, Internet downloads will claim more than one-third of the market for on-demand video by 2010. So just as Internet telephony has been bad for traditional phone companies, this "Internet bypass" could be bad for the "on demand" video services being offered by cable-TV and telecoms firms over their networks. But by bringing television to more screens, this could provide new models for program-makers to finance their productions and offer advertisers new ways to reach consumers. And so Joost and rival services could end up rejuvenating(使变得年轻) the 75-year-old medium.According to Fredrik de Wahl, what is the difference between Joost and KaZaA Skype A．KaZaA and Skype benefit the domain where they involve.B．KaZaA and Skype do not impact the domain where they involve at all.C．Joost doesn’t threaten the domain where it involves.D．Joost negatively impacts the domain where it involves.
Bosses in the television industry have been keeping a nervous eye on two Scandinavians with a reputation for causing trouble. In recent years Niklas Zennstrom, a Swede, find Janus Friis, a Dane, have frightened the music industry by inventing KaZaA, a "peer-to-peer" (P2P) file-sharing program that was widely used to download music without paying for it. Then they horrified the mighty telecoms industry by inventing Skype, another P2P program, which lets Internet users make free telephone calls between computers, and very cheap calls to ordinary phones. Their next move was to found yet another start-up -- this time ,one that threatened to devastate(毁坏) the television industry. It may do the opposite, as it turns out. The new service, called Joost and now in advanced testing, is based on P2P software that runs on people’s computers, just like Skype and KaZaA. And it does indeed promise to transform the experience of watching television by combining what people like about old-fashioned TV with the exciting possibilities of the Internet. "But unlike KaZaA and Skype," says Fredrik de Wahl, a Swede whom Mr. Zennstrom and Friis have hired as Joost’s boss," Joost does not disrupt the industry that it is entering. Instead, rather than undercutting television networks and producers, Joost might, as it were, give them new juice. " That is because Mr. de Wahl and his Joost team, working mostly in the Netherlands, have bravely ignored the totems (图腾) of the Internet-video boom. Chief among these fashions is letting users upload anything they want to a video service -- which might include clips of themselves doing odd things (" user-generated content") or, more questionably, videos pirated from other sources. The celebrated example of this approach is You Tube, which is now part of Google, the leader in Internet search. Its big problem, however, is that it can be illegal (if copyright is violated) and terribly hard to turn into a business. On February 2nd Viacom, an American media giant, became the latest company to demand that YouTube remove copyright-infringing (侵犯版权的) clips from its website. YouTube has struck deals with some media firms, including NBC and CBS, to allow their material to appear on its site, and had been trying to thrash out a similar agreement with Viacom. Many observers regard Viacom’s move as a negotiating tactic. But whether YouTube can make money is unclear. Last month Chad Hurley, YouTube’s chief executive, sketched out plans for generating advertising revenues and sharing them with content providers, but so far his firm has none to speak of. Joost is also ignoring the two business models seen as the most respectable alternatives to advertising. One is to make users pay for each television show or film they download, but then to let them keep it. This is the tack chosen by Apple, an electronics firm that sells videos on iTunes, its popular online store; by Amazon, the largest online retailer; and by Wal-Mart, the largest traditional retailer, which launched a video-download service this week. The other approach is to let users subscribe to what is, in effect, an all-you-can-eat buffet of videos, and then to" stream" video to their computers without leaving a permanent copy. This is the approach taken by, for instance, Netflix, a Californian firm that mostly delivers DVDs to its subscribers by post, but now also streams films. The reason that Joost is ignoring all of these methods, says Mr. de Wahl, is that none has much to do with the experience of simply watching TV, which most people enjoy. "Unlike the download or streaming approaches, "he says, "TV is not about buying today what you want to watch tomorrow. It’s about turning it on and watching. "And in contrast to the" lean-forward" context of "snacking" on a YouTube clip in one’s cubicle while the boss has stepped out, TV is a longer and more relaxed "lean-backward" experience. Hence Joost’s most shocking innovation, which is not to change the practices that TV adopted decades ago. It will be free, with advertising breaks ―no more than three minutes per hour -- either before, during or after a show, depending on the market. "Americans," says Mr. de Wahl, "are more tolerant of interruptions." Joost has "channels", like ordinary TV, but these are now playlists of videos that start whenever it is convenient to the viewer. Viewers can import their instant-messaging buddy lists and chat online with friends while watching the same program. For advertisers, such engagement is worth something, because the activity proves that somebody is watching, rather than being asleep or out of the room. Combined with other information, such as the computer’s IP address and hence its location, advertisers will be able to target their spots much more accurately all" Desperate Housewives" fans in a particular neighborhood, for example -- and thus ought to pay a premium. The thing that is missing in this new vision of television, however, is the set itself. Beaming video from a computer to a television is possible: Apple and other firms are starting to sell the necessary gadgets. But until it becomes much easier to connect televisions to the Internet, big media companies are likely to "wait and see" before committing to Joust, says Jeremy Allaire, the boss of Brightcove, a rival Internet video firm based in Massachusetts. In the meantime, Mr. Allaire thinks, media firms are mainly interested in building their own brands, so Brightcove provides content owners with technology to show television on their own websites, syndicate their shows to other websites, track audiences and collect advertising revenue. There is, in short, no consensus about the best way to combine television with the Internet. Instead, there are a variety of experiments, of which Joost is the latest example and YouTube the bestknown. But with telephony, the Internet is unpicking service delivery from network ownership. Joost, YouTube, iTunes and Netflix do not need their own networks to supply their video services: they can rely on fast Internet links provided by others. According to iSuppli, a market-research firm, Internet downloads will claim more than one-third of the market for on-demand video by 2010. So just as Internet telephony has been bad for traditional phone companies, this "Internet bypass" could be bad for the "on demand" video services being offered by cable-TV and telecoms firms over their networks. But by bringing television to more screens, this could provide new models for program-makers to finance their productions and offer advertisers new ways to reach consumers. And so Joost and rival services could end up rejuvenating(使变得年轻) the 75-year-old medium.According to Fredrik de Wahl, what is the difference between Joost and KaZaA Skype A．KaZaA and Skype benefit the domain where they involve.B．KaZaA and Skype do not impact the domain where they involve at all.C．Joost doesn’t threaten the domain where it involves.D．Joost negatively impacts the domain where it involves.
题目解答
答案
C
解析
考查要点：本题主要考查学生对文章细节的理解能力，需要准确识别Fredrik de Wahl关于Joost与KaZaA、Skype差异的核心观点。
解题思路：
- 定位关键段落：文章中Fredrik de Wahl的直接引语明确对比了Joost与KaZaA、Skype的特点。
- 提取核心信息：de Wahl指出Joost“不破坏所进入的行业”，反而可能为电视行业注入新活力，而KaZaA和Skype此前的行为具有破坏性（如冲击音乐、电信行业）。
- 排除干扰选项：需注意选项中“benefit”“impact”等词的陷阱，避免混淆“破坏性影响”与“无影响”。
破题关键：
- 直接引用定位：锁定de Wahl的原话，明确Joost的“non-disruptive”特性。
- 对比分析：KaZaA和Skype的历史行为与Joost的创新模式形成鲜明对比。
关键句分析：
Fredrik de Wahl在文中明确表示：
"Joost does not disrupt the industry that it is entering. Instead, rather than undercutting television networks and producers, Joost might, as it were, give them new juice."
（Joost不会破坏所进入的行业，反而可能为电视行业注入新活力。）
选项对比：
- 选项C（Joost不威胁所涉及领域）直接对应上述引语，符合文意。
- 选项A错误，因KaZaA和Skype的历史行为是“破坏性”的，而非“有益”。
- 选项B错误，因KaZaA和Skype确实对行业产生了重大影响（尽管是负面的）。
- 选项D错误，因Joost被描述为“non-disruptive”，而非“负面影响”。