阅读理解： Advertising has become a very specialized activity in modern times. In the business world of today, supply is usually greater than demand. There is great competition between different manufacturers of the same kind of product to persuade customers to buy their own particular brand. They always have to remind the consumer of the name and the qualities of their product. They do this by advertising. The manufacturer advertises in the newspapers and on posters. He sometimes pays for songs about his product in commercial radio programs. He employs attractive salesgirls to distribute samples of it. He organizes competitions, with prizes for the winners. He often advertises on the screens of local cinemas. Most important of all, in countries that have television he has advertisements put into programs that will accept them. Manufacturers often spend large sums of money on advertisements. We buy a particular product because we think that it is the best. We usually think so because we think that it is the best. We usually think so because of the advertisements that say so. Some people never pause to ask themselves if the advertisements are telling the truth. 1. How many kinds of advertisements are mentioned in the passage? [ ] A. 7 B. 5 C. 4 D. 8 2. According to the passage which of the following is NOT true ? [ ] A. Some people never have any doubts about what advertisements tell them. B. Great competition exists between different manufacturers of the same products. C. The customer usually demands more than the manufacturer can supply. D. The manufacturer wants to persuade customers to buy his own brand. 3. Which of the following advertisements is the most important? [ ] A. Advertising in the newspapers. B. Putting advertisements into TV programs. C. Distributing samples by attractive sales girls. D. Organizing competitions with prizes for the winners. 4. The passage tells us that the customer usually buys a particular brand because he thinks that _______. [ ] A. he can get a prize B. it is the cheapest C. there is great competition between customers for the same brand D. it is the best 5. Which of the following can best be used as the title of the passage? [ ] A. Advertising B. Supply and Demand C. The Manufacturer and the Customer D. The Result of Advertisements .
阅读理解：
Advertising has become a very specialized activity in modern times. In the business world of today, supply is usually greater than demand. There is great competition between different manufacturers of the same kind of product to persuade customers to buy their own particular brand. They always have to remind the consumer of the name and the qualities of their product. They do this by advertising. The manufacturer advertises in the newspapers and on posters. He sometimes pays for songs about his product in commercial radio programs. He employs attractive salesgirls to distribute samples of it. He organizes competitions, with prizes for the winners. He often advertises on the screens of local cinemas. Most important of all, in countries that have television he has advertisements put into programs that will accept them. Manufacturers often spend large sums of money on advertisements. We buy a particular product because we think that it is the best. We usually think so because we think that it is the best. We usually think so because of the advertisements that say so. Some people never pause to ask themselves if the advertisements are telling the truth.
1. How many kinds of advertisements are mentioned in the passage?
[ ]
A. 7 B. 5 C. 4 D. 8
2. According to the passage which of the following is NOT true ?
[ ]
A. Some people never have any doubts about what
advertisements tell them.
B. Great competition exists between different
manufacturers of the same products.
C. The customer usually demands more than the
manufacturer can supply.
D. The manufacturer wants to persuade customers to buy his own brand.
3. Which of the following advertisements is the most important?
[ ]
A. Advertising in the newspapers.
B. Putting advertisements into TV programs.
C. Distributing samples by attractive sales girls.
D. Organizing competitions with prizes for the winners.
4. The passage tells us that the customer usually buys a particular brand because he thinks that _______.
[ ]
A. he can get a prize
B. it is the cheapest
C. there is great competition between customers for the same brand
D. it is the best
5. Which of the following can best be used as the title of the passage?
[ ]
A. Advertising
B. Supply and Demand
C. The Manufacturer and the Customer
D. The Result of Advertisements
.题目解答
答案
1.A
2.C
3.B
4.D
5.A
解析
根据文章内容，广告的种类包括：报纸广告、海报广告、商业广播节目中的歌曲广告、销售女郎分发样品、组织竞赛、电影院屏幕广告、电视节目广告。共7种。
步骤 2：分析选项
选项A：7种广告，符合文章内容。
选项B：5种广告，不符合文章内容。
选项C：4种广告，不符合文章内容。
选项D：8种广告，不符合文章内容。
步骤 3：确定正确答案
根据文章内容，正确答案为A。
步骤 4：分析选项
选项A：一些人从不质疑广告告诉他们的内容，符合文章内容。
选项B：不同制造商之间存在激烈竞争，符合文章内容。
选项C：顾客的需求通常超过制造商的供应，不符合文章内容。
选项D：制造商希望说服顾客购买自己的品牌，符合文章内容。
步骤 5：确定正确答案
根据文章内容，正确答案为C。
步骤 6：分析选项
选项A：报纸广告，不符合文章内容。
选项B：电视节目广告，符合文章内容。
选项C：销售女郎分发样品，不符合文章内容。
选项D：组织竞赛，不符合文章内容。
步骤 7：确定正确答案
根据文章内容，正确答案为B。
步骤 8：分析选项
选项A：他可以得到奖品，不符合文章内容。
选项B：它是最便宜的，不符合文章内容。
选项C：顾客之间存在激烈竞争，不符合文章内容。
选项D：它是最好的，符合文章内容。
步骤 9：确定正确答案
根据文章内容，正确答案为D。
步骤 10：分析选项
选项A：广告，符合文章内容。
选项B：供求关系，不符合文章内容。
选项C：制造商和顾客，不符合文章内容。
选项D：广告的结果，不符合文章内容。
步骤 11：确定正确答案
根据文章内容，正确答案为A。