题目

Section B-|||-Directions: Complete the following passage by using the words in the box.Each word can only-|||-be used once.Note that there is one word more than you need.-|||-A.available B.attention C. identifies D.persuaded E.entertainment-|||-F.attractive G.services H.techniques I.designed J.trick K.various-|||-Advertising is only part of the total sales effort,but it is the part that attracts the most-|||- 31 This is natural enough because advertisin is 32 for just that purpose.In constantly-|||-newspapers, in mail,on radio and television,we see and hear the messages for hundreds of-|||-different products and 33 For the most part,they are the kinds of things that we can be-|||- 10buy-100d and dmks, cars and television sets,furniture and clothing,travel and-|||- 34 -|||-leisure time activities.-|||-The simplest kind of advertising is the classified ad(分类广告).Every day the newspapers-|||-carry a few pages of these ads:in the large Sunday editions there may be several sections of-|||-them.A classified ad is usually only a few lines long.It is really a notice or an announcement-|||-that something is 35 --|||-Newspapers also carry a large amount of display advertising (图片广告).Most of it is for-|||-stores or for 36 forms of entertainment.Newspapers generally reac an audience only in a-|||-limited area. To bring their message to a larger audience,many who want to put out their ads-|||-use national magazines.Many of the techniques of modern advertising were develope in-|||-magazine ads. The use of bright colours, 37 pictures, and short messages is all-|||-characteristic of magazin ads.The most important purpose is to catch the eye. The message-|||-itself is usually short,often no more than a slogan which the public 38 with the product.-|||-The same 39 have been carried over into television advertising. Voices and music have-|||-been added to colour and pictures to catch the ear as well as the eye.Television ads are short--|||-usually only 15,30,or 60 seconds,but they are repeated over and over again so that the audience-|||-sees and hears them many times.Commercial television has mixed 40 and advertising.-|||-31. 32. 33. 34. 35. -|||-36. 37. 38. 39. 40.

题目解答

本题考查根据上下文选择恰当词汇的能力，需结合语境理解词义及搭配。文章围绕广告的不同形式与目的展开，涉及分类广告、图片广告、电视广告等内容。解题关键在于：

31. B (attention)

关键点：广告作为销售的一部分，最能吸引“注意”（attention）。
逻辑：广告的核心功能是吸引消费者关注，故选B。

32. I (designed)

关键点：广告的设计目的是吸引注意。
逻辑：广告是“为某个目的而设计的”（designed for），故选I。

33. G (services)

关键点：广告宣传的产品和服务（products and services）是常见搭配。
逻辑：与“products”并列，选G。

34. D (persuaded)

关键点：消费者被广告“说服”购买。
逻辑：短语“be persuaded to buy”符合语境，故选D。

35. A (available)

关键点：分类广告是通知“某物可用”。
逻辑：分类广告的核心信息是“available”，故选A。

36. K (various)

关键点：广告涉及“各种形式的娱乐”。
逻辑：“various forms”为固定搭配，故选K。

37. H (techniques)

关键点：杂志广告通过技巧吸引眼球。
逻辑：使用颜色、图片等属于广告“技巧”（techniques），故选H。

38. D (persuaded)

关键点：广告通过简短 slogan“说服”消费者。
逻辑：与前文“persuaded”呼应，故选D。

39. H (techniques)

关键点：电视广告沿用杂志广告的“技巧”。
逻辑：前后文均强调 techniques，故选H。

40. E (entertainment)

关键点：电视将娱乐与广告结合。
逻辑：entertainment与advertising并列，故选E。