If you want to launch your own business or take your current business to the next level, it's crucial to strengthen your brand identity. For brands like Li-Ning, the mere sight of the name of the famous gymnast immediately reminds people of the brand's corporate identity. It takes years in some cases, but effective brand management can speed up the growth of your business. Know who you are and what you stand for. Sit down and figure out exactly what your business objectives are, whom you are targeting at, and what your brand stands for. For example, Rolls-Royce is famous for its high-end (高端)automobiles. Know what your brand represents to consumers, and what your target market is so as to avoid confusion. Come up with a catchy name and logo. Because people's attention spans are short and the market is full of eye-catching brands, it is crucial to make a lasting impression very quickly with your company name or slogan. Think about some of the more memorable company brands, such as Subway's highly successful "Eat Fresh" sandwiches, and you'll see that they were brief and made an immediate but lasting impression. Get your brand message out there. It is important to distinguish yourself from your competitors and make sure that you are not forgotten. So try to take advantage of every meaningful opportunity to get your brand's name into the public sphere, such as marketing, networking and so on. According to the passage ______ will speed up the growth of your business. A. Strong corporate identitiesB. TrademarksC. Effective brand managementD. Brand identity In order to avoid confusion, the author suggests you ______ A. know your competitors wellB. create a high-end productC. know what your target is and what your brand stands for
If you want to launch your own business or take your current business to the next level, it's crucial to strengthen your brand identity. For brands like Li-Ning, the mere sight of the name of the famous gymnast immediately reminds people of the brand's corporate identity. It takes years in some cases, but effective brand management can speed up the growth of your business.
Know who you are and what you stand for. Sit down and figure out exactly what your business objectives are, whom you are targeting at, and what your brand stands for. For example, Rolls-Royce is famous for its high-end (高端)automobiles. Know what your brand represents to consumers, and what your target market is so as to avoid confusion.
Come up with a catchy name and logo. Because people's attention spans are short and the market is full of eye-catching brands, it is crucial to make a lasting impression very quickly with your company name or slogan. Think about some of the more memorable company brands, such as Subway's highly successful "Eat Fresh" sandwiches, and you'll see that they were brief and made an immediate but lasting impression.
Get your brand message out there. It is important to distinguish yourself from your competitors and make sure that you are not forgotten. So try to take advantage of every meaningful opportunity to get your brand's name into the public sphere, such as marketing, networking and so on.
According to the passage ______ will speed up the growth of your business.
- A. Strong corporate identities
- B. Trademarks
- C. Effective brand management
- D. Brand identity
In order to avoid confusion, the author suggests you ______
- A. know your competitors well
- B. create a high-end product
- C. know what your target is and what your brand stands for
题目解答
答案
解析
第一题考查学生对文章主旨句的识别能力。关键点在于定位原文中直接说明加速商业增长的核心因素的句子。
第二题考查学生对作者具体建议的理解。需结合上下文，明确作者为避免混淆提出的具体要求。
第（1）题
关键句定位：文章首段明确指出“effective brand management can speed up the growth of your business”，直接对应选项C。
选项排除：
- A、D选项中的“corporate identities”和“brand identity”是品牌管理的一部分，但非加速增长的核心手段；
- B选项“Trademarks”（商标）未在文中提及。
第（2）题
关键句定位：文章第二段强调“Know what your brand represents to consumers, and what your target market is so as to avoid confusion”，即需明确品牌定位和目标市场。
选项排除：
- A选项“know your competitors well”（了解竞争对手）文中未提及；
- B选项“create a high-end product”（创造高端产品）仅是举例说明，非通用建议。