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The first thing sold online was a CD. It was sold in 1994 for ﹩12.48. In 1995, Amazon launched its online bookshop, and later that year the online auction site that would become eBay sold its first item.Fast-forward to the modern day and online shopping is huge business. In contrast to the recent UK announcements that many high-profileretail chains and department stores need to close retail outlets to save money, online shopping is thriving. In fact, the UK Office for National Statistics reported that growth in online sales has continued "year-on-year" and stands at just under 20% in April 2018. But why? Maybe it's the convenience. Online shopping allows you to find what you need from the comfort of your own home. Then there's the variety. The wise shopper is able to select from a wide range of products from all over the world - while physical shops suffer from a more limited choice. Better yet, consumers are now better able to specify exactly what they want, and in some cases, even modify products to create specially-made items. Online companies are getting better at targeted advertising too. Our browsing history and prior purchases are run through algorithms, which generate advertisements that more closely link consumers to the products companies believe we would like to buy. And since these products are not physically on display in a shop, the company saves money on overheads like rent and electricity. This allows them offer their products at a more reasonable price. Then there's the reassurance. These days, the majority of online retailers offer a safe, convenient returns policy, often at no shipping cost to the buyer - just print out the returns label, affix it to the packaging the item was sent in and receive a full refund. Not only that, but hassle-free complaints procedures and policies mean that if your item is damaged, incorrect or even unwanted, the company can be easily notified and action taken. Many people still enjoy the experience of buying in a real shop. The dialogue and customer service received from staff and special events that may be taking place in store can be big pulls. However, the "year-on-year" growth in the online retail sector, as observed by the UK Office for National Statistics, seems to imply that online retail is here to stay and will continue to be a major avenue to shopping for many customers.(1)The purpose of the first paragraph is to tell us___.A.traditional shops in the UK have been decliningB.online sales have the advantage of retail chainsC.the rapid development of online sales in the UKD.the short history of online sales all over the world(2)The benefit from online shopping mentioned in the passage is that___.A.you might get something wonderful at a high priceB.you can do shopping without leaving your officeC.there are more options in physical shops than onlineD.what you need can be specially made to meet your demands(3)It can be learnt from the passage that___.A.most online shops offer you worry-free after-sales serviceB.you need not pay for shipping when doing shopping onlineC.online shops' ads aim at attracting new online customersD.online shops' low operating costs result from cheap labour .

The first thing sold online was a CD. It was sold in 1994 for ﹩12.48. In 1995, Amazon launched its online bookshop, and later that year the online auction site that would become eBay sold its first item.Fast-forward to the modern day and online shopping is huge business.
In contrast to the recent UK announcements that many high-profileretail chains and department stores need to close retail outlets to save money, online shopping is thriving. In fact, the UK Office for National Statistics reported that growth in online sales has continued "year-on-year" and stands at just under 20% in April 2018. But why?
Maybe it's the convenience. Online shopping allows you to find what you need from the comfort of your own home. Then there's the variety. The wise shopper is able to select from a wide range of products from all over the world - while physical shops suffer from a more limited choice. Better yet, consumers are now better able to specify exactly what they want, and in some cases, even modify products to create specially-made items.
Online companies are getting better at targeted advertising too. Our browsing history and prior purchases are run through algorithms, which generate advertisements that more closely link consumers to the products companies believe we would like to buy. And since these products are not physically on display in a shop, the company saves money on overheads like rent and electricity. This allows them offer their products at a more reasonable price.
Then there's the reassurance. These days, the majority of online retailers offer a safe, convenient returns policy, often at no shipping cost to the buyer - just print out the returns label, affix it to the packaging the item was sent in and receive a full refund. Not only that, but hassle-free complaints procedures and policies mean that if your item is damaged, incorrect or even unwanted, the company can be easily notified and action taken.
Many people still enjoy the experience of buying in a real shop. The dialogue and customer service received from staff and special events that may be taking place in store can be big pulls. However, the "year-on-year" growth in the online retail sector, as observed by the UK Office for National Statistics, seems to imply that online retail is here to stay and will continue to be a major avenue to shopping for many customers.

(1)The purpose of the first paragraph is to tell us___.
A.traditional shops in the UK have been declining
B.online sales have the advantage of retail chains
C.the rapid development of online sales in the UK
D.the short history of online sales all over the world
(2)The benefit from online shopping mentioned in the passage is that___.
A.you might get something wonderful at a high price
B.you can do shopping without leaving your office
C.there are more options in physical shops than online
D.what you need can be specially made to meet your demands
(3)It can be learnt from the passage that___.
A.most online shops offer you worry-free after-sales service
B.you need not pay for shipping when doing shopping online
C.online shops' ads aim at attracting new online customers
D.online shops' low operating costs result from cheap labour

.

题目解答

答案

1. C 细节理解题.根据第一段"The first thing sold online was a CD. It was sold in 1994 for ﹩12.48. In 1995, Amazon launched its online bookshop, and later that year the online auction site that would become eBay sold its first item.Fast-forward to the modern day and online shopping is huge business.网上销售的第一件东西是一张CD.1994年,它以12.48英镑的价格售出.1995年,亚马逊推出了它的网上书店,同年晚些时候,将成为eBay的网上拍卖网站卖出了它的第一件物品.快速进入现代,网上购物是一项巨大的生意."可知本段主要是告诉我们英国在线销售的快速发展.故选C.
2. D 细节理解题.根据第三段"Better yet, consumers are now better able to specify exactly what they want, and in some cases, even modify products to create specially-made items.更好的是,消费者现在能够更好地指定正是他们想要的,在某些情况下,甚至修改产品以创建特殊的项目."可知网上购物的好处是你所需要的可以特别制作以满足你的要求.故选D.
3. A 推理判断题.根据倒数第二段"Then there's the reassurance. These days, the majority of online retailers offer a safe, convenient returns policy, often at no shipping cost to the buyer - just print out the returns label, affix it to the packaging the item was sent in and receive a full refund. Not only that, but hassle-free complaints proceduresand policies mean that if your item is damaged, incorrect or even unwanted, the company can be easily notified and action taken.现在,大多数网上零售商提供一个安全、方便的退货政策,通常不向买家收取运费--只要打印出退货标签,贴在商品寄来的包装上,就可以得到全额退款.不仅如此,无麻烦的投诉程序和政策意味着如果你的物品被损坏,不正确,甚至不需要,公司可以很容易地得到通知并采取行动."可知大多数网店为您提供无忧售后服务.故选A.

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