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Bath &Body Works is an American retail (零售) Bathstore. It was founded in 1990 in New Albany, Ohio, andhas since expanded across the country. Itsells numerous fragrant lotions, bath items, personalcare items, and so on. The company started both aseasonal catalog and a website in 2006. In November2006, Bath & Body Works launched its first televisioncommercial advertisement. Net sales for 2006 wereUS2,285,000,000, higher than all other LimitedBrands, except Victoria's Secret.In July 2008,the company announced that it was finally opening up sixbranches in Canada. With this,they felt it was the opportunity to move into agrowing Canadian market, with the Body Shop being itsmain competitor.In January 2009, they moved on from the old-stylebottles, and created more handsome elegant bottles.The labels also changed, including those of candles,room sprays, and fragrance oils. They also expandedtheir online shopping website, offering shipping toCanada.35. Which is the best title for this passage?A The Development of Bath & Body Works.B The Competitor of Bath & Body Works.C The Best Choice for Body Care.D The Best American Retail Store.

Bath &Body Works is an American retail (零售) Bath store. It was founded in 1990 in New Albany, Ohio, and has since expanded across the country. It sells numerous fragrant lotions, bath items, personal care items, and so on. The company started both a seasonal catalog and a website in 2006. In November 2006, Bath & Body Works launched its first television commercial advertisement. Net sales for 2006 were US$2,285,000,000, higher than all other Limited Brands, except Victoria's Secret. In July 2008, the company announced that it was finally opening up six branches in Canada. With this, they felt it was the opportunity to move into a growing Canadian market, with the Body Shop being its main competitor. In January 2009, they moved on from the old-style bottles, and created more handsome elegant bottles. The labels also changed, including those of candles, room sprays, and fragrance oils. They also expanded their online shopping website, offering shipping to Canada. 35. Which is the best title for this passage? A The Development of Bath & Body Works. B The Competitor of Bath & Body Works. C The Best Choice for Body Care. D The Best American Retail Store.

题目解答

答案

本文主要介绍了Bath & Body Works的发展历程,包括其成立时间、业务扩展、市场策略及产品改进。第一段提到公司成立于1990年,2006年推出目录和网站,并首次投放电视广告。第二段说明其2006年销售额高于Limited Brands(除Victoria's Secret外)。第三段提到2008年进入加拿大市场,主要竞争对手为The Body Shop。第四段则描述2009年产品包装和网站的改进。综合来看,本文核心在于公司的发展历程。 A项“Bath & Body Works的发展”最能概括全文内容。B项仅涉及竞争对手,未涵盖全文主旨;C项未提及“最佳选择”;D项未突出“最佳零售店”。 答案:A. The Development of Bath & Body Works.

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