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Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation.The "quality" newspapers are often held up as an example of impartial journalism,but the Daily Mirror and the Daily Express usually impress newspapermen even more because they both sell about four million copies every day.British families generally buy a newspaper every morning and frequently take two or three on Sundays,but the vast circulation figures obtained are not only due to the Englishman's thirst for news.Because the newspapers are all published nationally,copies can be delivered everywhere at the same time. Though people abroad often know the names of the national papers,they seldom realize that there is another branch of the British press which sells almost as many copies.Local newspapers have a weekly circulation of 13 million.Almost every town and country area has one.Nearly all of them hold their own finance and many of them are very profitable. These papers are written almost entirely for readers interested in local events - births,weddings,deaths,council meetings and sports - but the content is naturally influenced by the kind of community they serve.Editors prefer to rely on a small staff of people who all know the district well.A great deal of local news is regularly supplied by clubs and churches in the neighbourhood and it does not get out of date as quickly as national news.If there is no room for it in this week's edition,an item can sometimes be held until the following week. The editor must never forget that the success of any newspaper depends on advertising.He is usually anxious to keep the good will of local businessmen for this reason.But if the newspaper is well written and the news items are carefully chosen to attract local readers,the businessmen are grateful for the opportunity to keep their products in the public eye. Local newspapers do not often comment on problems of national importance and editors rarely hold with taking sides on political questions.But they can often be of service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to provide better shopping facilities,improve transport in the area and preserve local monuments and places of interest.(1)The Daily Mirror impresses newspapermen more because ____ .A.it has a larger circulation than many other famous papersB.it is of better quality than many other papersC.it is sold nationallyD.it is delivered everywhere in Britain(2)Local papers are preferred by readers who ____ .A.are interested in newsB.are much interested in local eventsC.want to get news as quickly as possibleD.work in churches and clubs(3)According to the passage,businessmen would like to advertise in papers if ____ .A.the papers are well writtenB.the news items are carefully chosenC.the news involves themD.the papers are popular and can attract readers(4)The last paragraph implies(暗示)that ____ .A.local papers seldom comment on politicsB.local papers can sometimes influence policy makingC.local papers are more concerned about their own communitiesD.local papers do not take sides on problems of national importance

Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation.The "quality" newspapers are often held up as an example of impartial journalism,but the Daily Mirror and the Daily Express usually impress newspapermen even more because they both sell about four million copies every day.British families generally buy a newspaper every morning and frequently take two or three on Sundays,but the vast circulation figures obtained are not only due to the Englishman's thirst for news.Because the newspapers are all published nationally,copies can be delivered everywhere at the same time.
    Though people abroad often know the names of the national papers,they seldom realize that there is another branch of the British press which sells almost as many copies.Local newspapers have a weekly circulation of 13 million.Almost every town and country area has one.Nearly all of them hold their own finance and many of them are very profitable.
    These papers are written almost entirely for readers interested in local events - births,weddings,deaths,council meetings and sports - but the content is naturally influenced by the kind of community they serve.Editors prefer to rely on a small staff of people who all know the district well.A great deal of local news is regularly supplied by clubs and churches in the neighbourhood and it does not get out of date as quickly as national news.If there is no room for it in this week's edition,an item can sometimes be held until the following week.
    The editor must never forget that the success of any newspaper depends on advertising.He is usually anxious to keep the good will of local businessmen for this reason.But if the newspaper is well written and the news items are carefully chosen to attract local readers,the businessmen are grateful for the opportunity to keep their products in the public eye.
    Local newspapers do not often comment on problems of national importance and editors rarely hold with taking sides on political questions.But they can often be of service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to provide better shopping facilities,improve transport in the area and preserve local monuments and places of interest.
(1)The Daily Mirror impresses newspapermen more because ____ .
A.it has a larger circulation than many other famous papers
B.it is of better quality than many other papers
C.it is sold nationally
D.it is delivered everywhere in Britain
(2)Local papers are preferred by readers who ____ .
A.are interested in news
B.are much interested in local events
C.want to get news as quickly as possible
D.work in churches and clubs
(3)According to the passage,businessmen would like to advertise in papers if ____ .
A.the papers are well written
B.the news items are carefully chosen
C.the news involves them
D.the papers are popular and can attract readers
(4)The last paragraph implies(暗示)that ____ .
A.local papers seldom comment on politics
B.local papers can sometimes influence policy making
C.local papers are more concerned about their own communities
D.local papers do not take sides on problems of national importance

题目解答

答案

(1)---(4)ABDB
(1):A.细节理解题.文章第一段第二句话讲到"…but the Daily Mirror and the Daily Express usually impress newspapermen even more because they both sell about four million copies every day",Daily Mirror之所以给人深刻的印象,关键是每天能出售四百万份.可知,The Daily Mirror之所以给人深刻的印象,是因为销量很大. 故选A.
(2):B.推理判断题.由第三段第一句话"These papers are written almost entirely for readers interested in local events - births,weddings,deaths,council meetings and sports - but the content is naturally influenced by the kind of community they serve."可知,地方报纸是为地方服务的,当地人对于当地的事情,如婚丧事宜、地方议政会议的情况及体育报道等,自然会更感兴趣.此外第三段倒数第二句话还提到"it does not get out of date as quickly as national news(地方新闻不像全国性新闻那样容易过时)".可知,当地报纸特别受喜欢当地新闻的人的欢迎.故选B.
(3):D.细节理解题.由第四段最后一句话"But if the newspaper is well written and the news items are carefully chosen to attract local readers…"可以得出,如果报纸写得好,而且新闻条目是精心挑选以吸引当地读者答案…可知,如果报纸受欢迎吸引读者,商家就会来投放广告.故选D.
(4):B.推理判断题.A项、C项和D项在文章中已提到,但此题要求是这段文字暗含着什么意思.由最后一段最后一句话"A newspaper can sometimes persuade the council to take action…"委员会的成员是政策决策人(decision makers),劝说这些人采取某种措施就是"influence policy making".可知,当地报纸有时会影响当地政策决策.故选B.

解析

考查要点:

  1. 细节理解:根据文章具体信息选择正确答案。
  2. 推理判断:通过上下文推断隐含信息。
  3. 逻辑关系:理解文章中局部与整体的关联。

解题核心思路:

  • 抓住关键词:如“circulation”“local events”“advertising”等,快速定位相关段落。
  • 区分表面与深层信息:如第(4)题需结合最后一段推断地方报纸对政策的影响。
  • 对比选项:注意选项中“imply”类题目需结合文章主旨进行合理推断。

第(1)题

关键信息:文章第一段提到《每日镜报》和《每日快报》每天销量约400万份,这是它们给新闻界留下深刻印象的原因。
选项分析:

  • A正确,因“sell about four million copies”直接对应销量大。
  • B、C、D均未在原文中体现为“impress”的直接原因。

第(2)题

关键信息:第三段明确说明地方报纸是为“interested in local events”的读者编写,内容聚焦于地方新闻。
选项分析:

  • B正确,直接对应“interested in local events”。
  • A、C、D均未体现对地方新闻的偏好。

第(3)题

关键信息:第四段指出“if the newspaper is well written and the news items are carefully chosen to attract local readers”,广告商才会愿意投放。
选项分析:

  • D正确,因“attract readers”是广告商选择报纸的核心原因。
  • A、B为必要条件,但非直接原因。

第(4)题

关键信息:最后一段提到地方报纸可“persuade the council to take action”,暗示对政策的影响。
选项分析:

  • B正确,因“influence policy making”是隐含结论。
  • A、C、D为文章明述内容,但非隐含信息。

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