In 2013, the World Health Organization (WHO) set an ambitious goal: reduce the global physical inactivity rate by 10 percent by 2025. However, despite numerous public health campaigns and efforts tied to the Olympic Games, people are moving less than ever. The latest data indicates that 31 percent of adults worldwide aren't meeting physical activity guidelines, a 5-percentage-point increase from 26 percent in 2010. Among teens, the numbers are worse: 81 percent aren't moving enough.So, what went wrong? From public health policy to urban design issues, there are numerous ways to criticize current strategies. However, some experts are asking a more fundamental question — have we been promoting physical activity all wrong? For years, public health campaigns have relied heavily on the "exercise is medicine" narrative to promote physical activity. We have all heard it time and again: get active if you want to prevent illnesses like diabetes and heart diseases. It is a message based on strong scientific evidence, and you would think that the promise of good health is the best possible motivator.Benjamin Rigby, a UK public health researcher, argues that reducing movement merely as a way to prevent disease oversimplifies why people choose to be active. "We want to play, to laugh, to explore, to dance, and feel proud and ultimately, to have fun and feel good," he says.A growing number of studies support this idea of shifting the spotlight away from health-focused narratives: AUK analysis of 123 studies concluded that health reasons aren't necessarily what motivate people to get off the couch. The most effective messages highlight the short-term rewards of being active — like feeling good, reducing stress or having fun with friends — not the threat of illness.Solid evidence also shows that people are more likely to stay active when it's fun. Enjoyment is linked to young people consistently participating in sports. And remember Pokémon GO? That craze has its most engaged users walking an extra 1473 steps a day on average, just because they were excited to "catch'em all".Given the evidence, why haven't public health messages tailored more closely with motivations centered on enjoyment? While health narratives appeal to institutions, with the next target of reducing inactivity by 15% by 2030, change is urgently needed.12. What happened to the global physical inactivity rate between 2010 and 2025?A. Teen inactivity decreased significantly.B. Adult inactivity rose from 26% to 31%.C. The 10% reduction goal was achieved.

In 2013, the World Health Organization (WHO) set an ambitious goal: reduce the global physical inactivity rate by 10 percent by 2025. However, despite numerous public health campaigns and efforts tied to the Olympic Games, people are moving less than ever. The latest data indicates that 31 percent of adults worldwide aren't meeting physical activity guidelines, a 5-percentage-point increase from 26 percent in 2010. Among teens, the numbers are worse: 81 percent aren't moving enough. So, what went wrong? From public health policy to urban design issues, there are numerous ways to criticize current strategies. However, some experts are asking a more fundamental question — have we been promoting physical activity all wrong? For years, public health campaigns have relied heavily on the "exercise is medicine" narrative to promote physical activity. We have all heard it time and again: get active if you want to prevent illnesses like diabetes and heart diseases. It is a message based on strong scientific evidence, and you would think that the promise of good health is the best possible motivator. Benjamin Rigby, a UK public health researcher, argues that reducing movement merely as a way to prevent disease oversimplifies why people choose to be active. "We want to play, to laugh, to explore, to dance, and feel proud and ultimately, to have fun and feel good," he says. A growing number of studies support this idea of shifting the spotlight away from health-focused narratives: AUK analysis of 123 studies concluded that health reasons aren't necessarily what motivate people to get off the couch. The most effective messages highlight the short-term rewards of being active — like feeling good, reducing stress or having fun with friends — not the threat of illness. Solid evidence also shows that people are more likely to stay active when it's fun. Enjoyment is linked to young people consistently participating in sports. And remember Pokémon GO? That craze has its most engaged users walking an extra 1473 steps a day on average, just because they were excited to "catch'em all". Given the evidence, why haven't public health messages tailored more closely with motivations centered on enjoyment? While health narratives appeal to institutions, with the next target of reducing inactivity by 15% by 2030, change is urgently needed. 12. What happened to the global physical inactivity rate between 2010 and 2025? A. Teen inactivity decreased significantly. B. Adult inactivity rose from 26% to 31%. C. The 10% reduction goal was achieved.