Fill in the blanks with the words or phrases given below.Change the form where necessary.-|||-available classify design people newspaper-|||-television line service persuade than-|||-entertain audience radio form . advertise-|||-magazine eye ear add there-|||------|||-dvertising is only part of the total sales effort,but it is the part that attracts the most-|||-A attention.This is natural enough because advertising is(1)designed for just that-|||-purpose.In newspapers,in mail,on radio and (2)television,we constantly see and hear the-|||-messages for hundreds of different products and (3) services.For the most part,they are the kinds-|||-of things that we can be ( )persudedtb buy-int 00danddmks,c and television sets,furniture-|||-and clothing,travel and leisure time activities.-|||-The simplest kind of advertising is the(5)classified ad.Every day the newspapers carry a-|||-few pages of these ads; in the large Sunday editions(6) may be several sections of them.-|||-A classified ad is usually only a few(7) long.It is really a notice or announcement that-|||-something is(8)available,-|||-Newspapers also carry a large amount of display advertising.Most of it is for stores or for various-|||-(9) of entertainment.Newspape generally reach an audience only in a limited area.-|||-To bring their message to a larger(10)audience,many who want to put out their ads use national-|||-magazines.Many of the techniques of modem(11)advertising were developed in magazine ads.The-|||-use of bright colors,attractive picture and short messages is all characteristic of(12)magazine-|||-ads.The most important purpose is to catch the (13) The message itself is usually short,-|||-often no more (14) a slogan which the public identifies with the product.-|||-The same techniques have been carried over into television advertising.Voices and music-|||-have(15)been added to color and pictures to catch the ear as well as the eye.Television ads are-|||-short-usually only 15,30,or 60 seconds,but they are repeated over and over again so that-|||-the audience sees and hears them many times.Commercial television has mixed entertainment-|||-sin g..