logo
  • write-homewrite-home-active首页
  • icon-chaticon-chat-activeAI 智能助手
  • icon-pluginicon-plugin-active浏览器插件
  • icon-subjecticon-subject-active学科题目
  • icon-uploadicon-upload-active上传题库
  • 更多功能
  • icon-appicon-app-active手机APP
首页
/
英语
题目

During this shopping season, salesmen will come up with different strategies to get your business. Many product companies use specific colors to cause positive emotions and compete for a sale. However, sight is not the only sensory (感官的) retail that companies use. Sounds and smells can also influence consumers’ purchasing decisions.Nobel Prize-winning research shows that our sense of smell has great power to cause an emotional response. A study published earlier this year compared purchasing in a French flower shop when the smell of lavender (薰衣草) was given off and when it wasn’t. It found that the smell increased the number of consumers’ purchasing items and the amount of their purchases. An earlier study using Nike shoes found that consumers desired the shoes more, and were willing to pay more, when the room had a mixed smell of flowers. Realizing the subconscious impact of smell, many stores apply artificial scents (气味) through their heating and air-conditioning vents (通风口) or place scent machines above their doors. For instance, a coconut scent might make that bikini more appealing as you long for a vacation.Ever felt frenzied due to a store’s fast-paced music? Or calmed by a piece of light music? A retailer’s choice of music can have a big impact on consumers’ moods. One study found that when subjected to loud music, consumers will spend less time in a store. But interestingly, the researchers did not find a difference in sales or customers’ satisfaction. Another interesting finding from a recent study was that customers actually shop longer when exposed to unfamiliar music. Just as department stores use different scents in certain departments, many use different music in some areas to appeal to varying consumers.Well, you could always leave the store and take a break, but the food court probably isn’t your best choices as brands like Cinnabon and Panera Bread also use scents as part of their customers’ experience. Online retailers (零售商) use a variety of other strategies to get your business, but you can always neglect those and enjoy the familiar scents of home.41. The passage is mainly about ________.A. consumers’ favorite sounds and smells while shoppingB. shopping malls’ strategies for satisfying consumersC. some special services from super shopping mallsD. two factors affecting consumers’ shopping decisions42. What can be inferred from Paragraph 2?A. Decorating stores with flowers becomes a fashion.B. Shops with special smells can attract more consumers.C. Smells can actually help businessmen gain more profits.D. The products with a kind of special smell are more popular.43. How does music have an effect on consumers?A. It controls consumers’ desire for shopping.B. It influences how long consumers stay in a shop.C. It gives consumers the satisfaction of enjoying shopping.D. Whether consumers are willing to buy things depends on it.44. Which of the following can replace the underlined word “frenzied” in Paragraph 3?A. Satisfied. B. Depressed.C. Surprised. D. Excited.45. What does the writer try to express in the last paragraph?A. Online shopping is becoming more and more popular nowadays.B. People should spend more time at home with family members.C. People can choose to get rid of salesmen’s promotion strategies.D. Smells and sounds are important for consumers’ shopping experience.

During this shopping season, salesmen will come up with different strategies to get your business. Many product companies use specific colors to cause positive emotions and compete for a sale. However, sight is not the only sensory (感官的) retail that companies use. Sounds and smells can also influence consumers’ purchasing decisions.

Nobel Prize-winning research shows that our sense of smell has great power to cause an emotional response. A study published earlier this year compared purchasing in a French flower shop when the smell of lavender (薰衣草) was given off and when it wasn’t. It found that the smell increased the number of consumers’ purchasing items and the amount of their purchases. An earlier study using Nike shoes found that consumers desired the shoes more, and were willing to pay more, when the room had a mixed smell of flowers. Realizing the subconscious impact of smell, many stores apply artificial scents (气味) through their heating and air-conditioning vents (通风口) or place scent machines above their doors. For instance, a coconut scent might make that bikini more appealing as you long for a vacation.

Ever felt frenzied due to a store’s fast-paced music? Or calmed by a piece of light music? A retailer’s choice of music can have a big impact on consumers’ moods. One study found that when subjected to loud music, consumers will spend less time in a store. But interestingly, the researchers did not find a difference in sales or customers’ satisfaction. Another interesting finding from a recent study was that customers actually shop longer when exposed to unfamiliar music. Just as department stores use different scents in certain departments, many use different music in some areas to appeal to varying consumers.

Well, you could always leave the store and take a break, but the food court probably isn’t your best choices as brands like Cinnabon and Panera Bread also use scents as part of their customers’ experience. Online retailers (零售商) use a variety of other strategies to get your business, but you can always neglect those and enjoy the familiar scents of home.

41. The passage is mainly about ________.

A. consumers’ favorite sounds and smells while shopping

B. shopping malls’ strategies for satisfying consumers

C. some special services from super shopping malls

D. two factors affecting consumers’ shopping decisions

42. What can be inferred from Paragraph 2?

A. Decorating stores with flowers becomes a fashion.

B. Shops with special smells can attract more consumers.

C. Smells can actually help businessmen gain more profits.

D. The products with a kind of special smell are more popular.

43. How does music have an effect on consumers?

A. It controls consumers’ desire for shopping.

B. It influences how long consumers stay in a shop.

C. It gives consumers the satisfaction of enjoying shopping.

D. Whether consumers are willing to buy things depends on it.

44. Which of the following can replace the underlined word “frenzied” in Paragraph 3?

A. Satisfied.              B. Depressed.

C. Surprised.              D. Excited.

45. What does the writer try to express in the last paragraph?

A. Online shopping is becoming more and more popular nowadays.

B. People should spend more time at home with family members.

C. People can choose to get rid of salesmen’s promotion strategies.

D. Smells and sounds are important for consumers’ shopping experience.

题目解答

答案

41. D    42. C    43. B    44. D    45. C

解析

考查要点:
本文主要探讨嗅觉和听觉在零售环境中的作用,分析气味和音乐如何影响消费者的购买行为。题目围绕文章主旨,考查学生对细节理解、逻辑推理、词义猜测和作者意图的把握能力。

解题核心思路:

  1. 定位关键段落:根据问题关键词(如“smell”“music”“last paragraph”)快速定位相关段落。
  2. 提取核心信息:通过实验数据、结论性语句(如“increase the number of consumers’ purchasing items”)推断答案。
  3. 排除干扰项:注意选项中过度概括或与原文不符的内容(如“ Decorating stores with flowers”属于举例而非主旨)。

第41题

问题类型:主旨大意题
关键信息:文章首段点明“sights, sounds, smells”是零售策略,后文分别围绕嗅觉和听觉展开,强调两者对消费者决策的影响。
选项分析:

  • D(两个因素)直接对应文章核心,而其他选项(如B“满足消费者策略”、C“特殊服务”)范围过大或偏离重点。

第42题

问题类型:推理判断题
关键信息:第二段实验显示“lavender smell increased purchases”,且商家通过人工香氛提升销售额。
选项分析:

  • C(气味帮助盈利)是实验结果的隐含结论,而B(吸引消费者)仅涉及表面现象,D(特殊气味产品更受欢迎)未被提及。

第43题

问题类型:细节理解题
关键信息:第三段明确“music affects how long consumers stay in a shop”(快节奏音乐减少停留时间,陌生音乐延长停留)。
选项分析:

  • B(影响停留时长)直接对应原文,其他选项(如A“控制购物欲望”)未被支持。

第44题

问题类型:词义猜测题
关键信息:上下文描述快节奏音乐使消费者“frenzied”,与“light music calms”形成对比。
选项分析:

  • D(Excited)与“激动、烦躁”最接近,A(满意)、B(抑郁)与语境矛盾。

第45题

问题类型:作者意图题
关键信息:最后一段指出“可以忽略商场策略,享受家中熟悉气味”,暗示消费者有选择权。
选项分析:

  • C(摆脱促销策略)直接对应作者建议,D(气味声音重要)未抓住结尾主旨。

相关问题

  • 拼写合适的单词补全句子 ( 答案不区分大小写 ; 单词提示中根小短线代表一个 字母 ) A va---- is a space that contains no air or other gas.

  • 6. The children will now play some pieces of music that they ______ themselves. A.were taught posed C.accomplished D.worked7. While she waited,she tried to ______ her mind with pleasant thoughts of the vacation. A.occupy pose C.think D.intensify8. In the film,the peaceful life of a monk ______ the violent life of a murderer. A.is compared with B.is compared to C.is contrasted to D.is contrasted with9. ______ to pay for an order is simplicity itself. A.Use plastic B.Using plastics C.Using plastic D.Used plastic10. Additional time is required for cooking or ______ homemade dishes. A.chill B.to chill C.chilled D.chilling

  • If you_________in a job for several years, you may be able to accumulate a lot of work experience and skills that would be beneficial to your future career development.A. have workedB. had workedC. have been workingD. had been working

  • The Harry Potter series, written by J.K. Rowling, is perhaps the most popular set of novels of the modern era. With seven books and many successful films to its name, the series has gathered about 15 billion dollars in sales. How did the series become so popular? The reason can be broken down into several areas.The first book in the series was rejected 12 times before it was picked up by Bloomsbury—a small publisher in England. So receiving this contract was Rowling's first step to success. However, getting a book contract does not ensure the success of a book. The story was soon loved by children and adults alike. In light of this, Bloomsbury Publishing published a second version of the books with “adult” (less colorful and more boring) book covers. This made it easier for a full range of ages to enjoy the series.Another factor that worked like a charm was that the publisher and Rowling herself, through the books, conducted midnight releases, promotions, and pre-ordering more readers. Customers who feared that their local bookstore would run out of copies responded by pre-ordering over 700,000 copies before the July 8, 2000 release.What does the underlined word “releases” (Para. 3) mean?A. The activity that frees or expresses energy or emotion.B. The announcement about the book’s publishing information.C. The sales of books that is available only at midnight.

  • 一、拼写合适的单词补全句子(答案不区分大小写;单词提示中一根小短线代表一个字母) If someone is __ob---__ , they are extremely fat.

  • The coming of the railways in the 1830s ________ our society and economic life.A. transferredB. transformedC. transportedD. transmitted

  • Elder and weaker Mr. Mag paid_visits to his old friends.A. scarceB. rare()C. insufficientD. inadequate

  • 选择合适的单词补全句子。-|||-I __ in the city.-|||-live lives

  • 拼写合适的单词补全句子 ( 答案不区分大小写 ; 单词提示中一根小短线代表一个 字母 ) If there is a bo-- in the economy, there is an increase in economic activity.

  • 拼写合适的单词补全句子 ( 答案不区分大小写 ; 单词提示中一根小短线代表一个 字母 ) To aut _ _ _ _ _ a factory , office , or industrial process means to put in machines which can do the work instead of people.

  • 拼写合适的单词补全句子(答案不区分大小写;单词提提示中一根小短线代表一个字母)Something that is inf- - - - - has no limit,end,or edge.

  • question or statement.Hot pot is a traditional dish in China. It is believed to date back more than 1,000 years to the time of the Jin Dynasty. Hot pot's origins can be found in the dining practices of Mongolian horsemen who rode across the steppe and into northern China. Legend has it that the Mongols used their helmets as pots to simmer (炖) broth (汤底) over open fires, and cooked chunks of meat in the broth.Hot pot cooking seems to have spread to northern China during the Tang Dynasty. In the regional variations developed with different ingredients such as seafood. In the centuries that witnessed the growth of the Song Dynasty, hot pot moved — and changed — further south, with each successive region adapting it to their local ingredients and tastes.The ingredients in a hot pot vary a lot from region to region. Perhaps the most famous hot pot is the Chongqing or Sichuan hot pot. It features a dark red broth chock-full (塞满了的) of spices, chili peppers, and the uniquely mouth-numbing Sichuan peppers. In Beijing and elsewhere in the north, hot pot broth tends to be mild and, compared to its racy southern "cousins", a little light. In the northeast of China, a kind of local sauerkraut (酸菜) is used to add some tang (强烈的味道), making the broth a bit sour. People can choose a version of hot pot according to their taste.1 Hot pot is believed to date back more than 1,000 years to the time of _______.A. the Jin Dynasty B. the Tang DynastyC. the Song Dynasty D. the Yuan Dynasty

  • The increase in international business and in foreign investment has created a need for executives with knowledge of foreign languages and skills in cross-cultural communication. Americans, however, have not been well trained in either area and, consequently, have not enjoyed the same level of success in negotiation in an international arena as have their foreign counterparts. Negotiating is the process of communicating back and forth for the purpose of reaching an agreement. It involves persuasion and compromise, but in order to participate in either one, the negotiators must understand the ways in which people are persuaded and how compromise is reached within the culture of the negotiation. In many international business negotiations abroad, Americans are perceived as wealthy and impersonal. It often appears to the foreign negotiator that the American represents a large multi-million-dollar corporation that can afford to pay the price without bargaining further. The American negotiator’s role becomes that of an impersonal supplier of information and cash. In studies of American negotiators abroad, several traits have been identified that may serve to confirm this stereotypical perception, while undermining the negotiator’s position. Two traits in particular that cause cross-cultural misunderstanding are directness and impatience on the part of the American negotiator. Furthermore, American negotiators often insist on realizing short-term goals. Foreign negotiators, on the other hand, may value the relationship established between negotiators and may be willing to invest time in it for long-term benefits. In order to solidify the relationship, they may opt for indirect interactions without regard for the time involved in getting to know the other negotiator. Clearly, perceptions and differences in values affect the outcomes of negotiations and the success of negotiators. For Americans to play a more effective role in international business negotiations, they must put forth more effort to improve cross-cultural understanding. [共5题](1)What kind of manager is needed in present international business and foreign investment? [本题2分]A. The man who represents a large multi-million-dollar corporation. B. The man with knowledge of foreign languages and skills in cross-cultural communication. C. The man who is wealthy and impersonal. D. The man who can negotiate with his foreign counterparts.

  • 拼写合适的单词补全句子 ( 答案不区分大小写 ; 单词提示中一根小短线代表一个字母 ) A seq----- of events or things is a number of events or things that come one after another in a particular order.

  • ⅢComplete the following sentences with the given sentence structures-|||-get ready for.sa为························备-|||-e.g.Susan has to buy a lot of things to get ready for her trip.(苏珊不得不买很多东西为旅行做准备。)-|||-1 The boy got up early to __ (为上学做准备).-|||-2 I have a lot of work to do to __ (为明天做准备).

  • 选择合适的单词补全句子

  • 拼写合适的单词补全句子 ( 答案不区分大小写 ; 单词提示中一根小短线代表一个 字母 ) To enh ---- something means to improve its value, quality, or attractiveness.

  • 拼写合适的单词补全句子(答案不区分大小写;单词提示中一根小短线代表一个字母) Someone or something that is so---- is very serious rather than cheerful or humorous.

  • These drugs are available over-the-counter without a(n)__________. ()A. infectionB. dosageC. prescription

上一页下一页
logo
广州极目未来文化科技有限公司
注册地址:广州市黄埔区揽月路8号135、136、137、138房
关于
  • 隐私政策
  • 服务协议
  • 权限详情
学科
  • 医学
  • 政治学
  • 管理
  • 计算机
  • 教育
  • 数学
联系我们
  • 客服电话: 010-82893100
  • 公司邮箱: daxuesoutijiang@163.com
  • qt

©2023 广州极目未来文化科技有限公司 粤ICP备2023029972号    粤公网安备44011202002296号