During this shopping season, salesmen will come up with different strategies to get your business. Many product companies use specific colors to cause positive emotions and compete for a sale. However, sight is not the only sensory (感官的) retail that companies use. Sounds and smells can also influence consumers’ purchasing decisions.Nobel Prize-winning research shows that our sense of smell has great power to cause an emotional response. A study published earlier this year compared purchasing in a French flower shop when the smell of lavender (薰衣草) was given off and when it wasn’t. It found that the smell increased the number of consumers’ purchasing items and the amount of their purchases. An earlier study using Nike shoes found that consumers desired the shoes more, and were willing to pay more, when the room had a mixed smell of flowers. Realizing the subconscious impact of smell, many stores apply artificial scents (气味) through their heating and air-conditioning vents (通风口) or place scent machines above their doors. For instance, a coconut scent might make that bikini more appealing as you long for a vacation.Ever felt frenzied due to a store’s fast-paced music? Or calmed by a piece of light music? A retailer’s choice of music can have a big impact on consumers’ moods. One study found that when subjected to loud music, consumers will spend less time in a store. But interestingly, the researchers did not find a difference in sales or customers’ satisfaction. Another interesting finding from a recent study was that customers actually shop longer when exposed to unfamiliar music. Just as department stores use different scents in certain departments, many use different music in some areas to appeal to varying consumers.Well, you could always leave the store and take a break, but the food court probably isn’t your best choices as brands like Cinnabon and Panera Bread also use scents as part of their customers’ experience. Online retailers (零售商) use a variety of other strategies to get your business, but you can always neglect those and enjoy the familiar scents of home.41. The passage is mainly about ________.A. consumers’ favorite sounds and smells while shoppingB. shopping malls’ strategies for satisfying consumersC. some special services from super shopping mallsD. two factors affecting consumers’ shopping decisions42. What can be inferred from Paragraph 2?A. Decorating stores with flowers becomes a fashion.B. Shops with special smells can attract more consumers.C. Smells can actually help businessmen gain more profits.D. The products with a kind of special smell are more popular.43. How does music have an effect on consumers?A. It controls consumers’ desire for shopping.B. It influences how long consumers stay in a shop.C. It gives consumers the satisfaction of enjoying shopping.D. Whether consumers are willing to buy things depends on it.44. Which of the following can replace the underlined word “frenzied” in Paragraph 3?A. Satisfied. B. Depressed.C. Surprised. D. Excited.45. What does the writer try to express in the last paragraph?A. Online shopping is becoming more and more popular nowadays.B. People should spend more time at home with family members.C. People can choose to get rid of salesmen’s promotion strategies.D. Smells and sounds are important for consumers’ shopping experience.
During this shopping season, salesmen will come up with different strategies to get your business. Many product companies use specific colors to cause positive emotions and compete for a sale. However, sight is not the only sensory (感官的) retail that companies use. Sounds and smells can also influence consumers’ purchasing decisions.
Nobel Prize-winning research shows that our sense of smell has great power to cause an emotional response. A study published earlier this year compared purchasing in a French flower shop when the smell of lavender (薰衣草) was given off and when it wasn’t. It found that the smell increased the number of consumers’ purchasing items and the amount of their purchases. An earlier study using Nike shoes found that consumers desired the shoes more, and were willing to pay more, when the room had a mixed smell of flowers. Realizing the subconscious impact of smell, many stores apply artificial scents (气味) through their heating and air-conditioning vents (通风口) or place scent machines above their doors. For instance, a coconut scent might make that bikini more appealing as you long for a vacation.
Ever felt frenzied due to a store’s fast-paced music? Or calmed by a piece of light music? A retailer’s choice of music can have a big impact on consumers’ moods. One study found that when subjected to loud music, consumers will spend less time in a store. But interestingly, the researchers did not find a difference in sales or customers’ satisfaction. Another interesting finding from a recent study was that customers actually shop longer when exposed to unfamiliar music. Just as department stores use different scents in certain departments, many use different music in some areas to appeal to varying consumers.
Well, you could always leave the store and take a break, but the food court probably isn’t your best choices as brands like Cinnabon and Panera Bread also use scents as part of their customers’ experience. Online retailers (零售商) use a variety of other strategies to get your business, but you can always neglect those and enjoy the familiar scents of home.
41. The passage is mainly about ________.
A. consumers’ favorite sounds and smells while shopping
B. shopping malls’ strategies for satisfying consumers
C. some special services from super shopping malls
D. two factors affecting consumers’ shopping decisions
42. What can be inferred from Paragraph 2?
A. Decorating stores with flowers becomes a fashion.
B. Shops with special smells can attract more consumers.
C. Smells can actually help businessmen gain more profits.
D. The products with a kind of special smell are more popular.
43. How does music have an effect on consumers?
A. It controls consumers’ desire for shopping.
B. It influences how long consumers stay in a shop.
C. It gives consumers the satisfaction of enjoying shopping.
D. Whether consumers are willing to buy things depends on it.
44. Which of the following can replace the underlined word “frenzied” in Paragraph 3?
A. Satisfied. B. Depressed.
C. Surprised. D. Excited.
45. What does the writer try to express in the last paragraph?
A. Online shopping is becoming more and more popular nowadays.
B. People should spend more time at home with family members.
C. People can choose to get rid of salesmen’s promotion strategies.
D. Smells and sounds are important for consumers’ shopping experience.
题目解答
答案
41. D 42. C 43. B 44. D 45. C
解析
考查要点:
本文主要探讨嗅觉和听觉在零售环境中的作用,分析气味和音乐如何影响消费者的购买行为。题目围绕文章主旨,考查学生对细节理解、逻辑推理、词义猜测和作者意图的把握能力。
解题核心思路:
- 定位关键段落:根据问题关键词(如“smell”“music”“last paragraph”)快速定位相关段落。
- 提取核心信息:通过实验数据、结论性语句(如“increase the number of consumers’ purchasing items”)推断答案。
- 排除干扰项:注意选项中过度概括或与原文不符的内容(如“ Decorating stores with flowers”属于举例而非主旨)。
第41题
问题类型:主旨大意题
关键信息:文章首段点明“sights, sounds, smells”是零售策略,后文分别围绕嗅觉和听觉展开,强调两者对消费者决策的影响。
选项分析:
- D(两个因素)直接对应文章核心,而其他选项(如B“满足消费者策略”、C“特殊服务”)范围过大或偏离重点。
第42题
问题类型:推理判断题
关键信息:第二段实验显示“lavender smell increased purchases”,且商家通过人工香氛提升销售额。
选项分析:
- C(气味帮助盈利)是实验结果的隐含结论,而B(吸引消费者)仅涉及表面现象,D(特殊气味产品更受欢迎)未被提及。
第43题
问题类型:细节理解题
关键信息:第三段明确“music affects how long consumers stay in a shop”(快节奏音乐减少停留时间,陌生音乐延长停留)。
选项分析:
- B(影响停留时长)直接对应原文,其他选项(如A“控制购物欲望”)未被支持。
第44题
问题类型:词义猜测题
关键信息:上下文描述快节奏音乐使消费者“frenzied”,与“light music calms”形成对比。
选项分析:
- D(Excited)与“激动、烦躁”最接近,A(满意)、B(抑郁)与语境矛盾。
第45题
问题类型:作者意图题
关键信息:最后一段指出“可以忽略商场策略,享受家中熟悉气味”,暗示消费者有选择权。
选项分析:
- C(摆脱促销策略)直接对应作者建议,D(气味声音重要)未抓住结尾主旨。