Samsung is one of the world's leading companies and global brands. It began as a domestic producer. Through joint ventures, alliances and technology licensing agreements (技术批准协议) over the years, Samsung developed the capabilities to start exporting electronic product.Initially, it sold its branded products at a discount to its American and Japanese competitors to price-sensitive buyers in overseas markets. Besides, it added sales volume by obtaining relatively large orders as a private-label manufacturer for other foreign companies.To develop new products, Samsung invested in upgrading its market research and product development capabilities, raising the Research & Development (R&D) budget, conducting extensive consumer research, and setting up manufacturing and distribution operations in major export markets, which helped Samsung enter the television and mobile phone categories.7. Samsung put investments into all of the following except ________.A upgrading market researchB reducing R&D budgetC carrying out consumer researchD establishing distribution operations
Samsung is one of the world's leading companies and global brands. It began as a domestic producer. Through joint ventures, alliances and technology licensing agreements (技术批准协议) over the years, Samsung developed the capabilities to start exporting electronic product.
Initially, it sold its branded products at a discount to its American and Japanese competitors to price-sensitive buyers in overseas markets. Besides, it added sales volume by obtaining relatively large orders as a private-label manufacturer for other foreign companies.
To develop new products, Samsung invested in upgrading its market research and product development capabilities, raising the Research & Development (R&D) budget, conducting extensive consumer research, and setting up manufacturing and distribution operations in major export markets, which helped Samsung enter the television and mobile phone categories.
7. Samsung put investments into all of the following except ________.
A upgrading market research
B reducing R&D budget
C carrying out consumer research
D establishing distribution operations
题目解答
答案
解析
本题考查对文章细节信息的理解。解题思路是仔细阅读文章中关于三星投资相关内容的段落，将每个选项与原文进行逐一比对，判断其是否符合原文描述。
- 文章第三段提到“To develop new products, Samsung invested in upgrading its market research and product development capabilities”，这表明三星投资升级了市场研究，所以选项A“upgrading market research”是三星的投资内容。
- 文中明确指出“raising the Research & Development (R&D) budget”，意思是提高研发预算，而选项B“reducing R&D budget”说的是减少研发预算，与原文不符。
- 原文还有“conducting extensive consumer research”，说明三星进行了广泛的消费者研究，选项C“carrying out consumer research”符合原文。
- 同时提到“setting up manufacturing and distribution operations in major export markets”，即三星在主要出口市场建立了分销运营，选项D“establishing distribution operations”也是三星的投资内容。