Public image refers to how a company is viewed by its customers, supplies, and stockholders, by the financial community, by the communities in which it operates, and by the government. Public image is controllable to a considerable extent, just as the product, price, place, and promotional efforts are. A firm’s public image plays a vital role in the attractiveness of the film and its products to employees, customers, and to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is impossible to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but it will undoubtedly find resistance from employees who see their jobs threatened. On the other hand, high-quality products and service standards should bring almost complete approval, while low quality products and false claims would be widely looked down upon. A firm’s public image, if it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has developed a quality image, this is not easily countered or imitated by competitors. Such an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry without such a good reputation and public image. A number of factors affect the public image of a corporation. They include physical facilities, contacts of outsiders with company employees, product quality and dependability, price relative to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.The author’s attitude toward the notion of public image is （） A. indifferent B. disapproving C. positive D. doubtful
Public image refers to how a company is viewed by its customers, supplies, and stockholders, by the financial community, by the communities in which it operates, and by the government. Public image is controllable to a considerable extent, just as the product, price, place, and promotional efforts are. A firm’s public image plays a vital role in the attractiveness of the film and its products to employees, customers, and to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is impossible to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but it will undoubtedly find resistance from employees who see their jobs threatened. On the other hand, high-quality products and service standards should bring almost complete approval, while low quality products and false claims would be widely looked down upon. A firm’s public image, if it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has developed a quality image, this is not easily countered or imitated by competitors. Such an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry without such a good reputation and public image. A number of factors affect the public image of a corporation. They include physical facilities, contacts of outsiders with company employees, product quality and dependability, price relative to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.The author’s attitude toward the notion of public image is （） A. indifferent B. disapproving C. positive D. doubtful
题目解答
答案
C
解析
文章主要讨论了公司的公共形象，包括它如何被客户、供应商、股东、金融界、政府等看待。公共形象在很大程度上是可控的，它对公司的吸引力起着至关重要的作用。文章还提到，良好的公共形象是公司的一项宝贵资产，能够帮助公司吸引最好的分销商、员工，获得最有利的债权关系和最低的借款成本，以及更高的股票价格-收益比率。
步骤 2：分析作者态度
作者在文章中强调了公共形象的重要性，并指出它对公司的多个方面都有积极影响。作者没有表现出对公共形象的怀疑或否定态度，而是强调了其价值和重要性。
步骤 3：确定作者态度
根据文章内容，作者对公共形象的态度是积极的，认为它对公司有重要的正面影响。