Scientists have studies consumer (消费者) behaviour recently and found that the look of the package (包装) has a great effect on the “quality” of the product and on how well it (___(1)___).Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. For many years, the bright red color of tomatoes and carrots on the thin bottle (___(2)___you feel that it is very good for you body.(___(3)___)are another attraction. Circles often suggest happiness and peacefulness, because these shapes are (___(4)___to both the eye and the heart. That’s (___(5)___the round yellow M signs of McDonald’s are inviting to both young and old.A. shapesB. makesC. sellsD. whyE. pleasing

我们来一步一步分析这道完形填空题。题目是关于包装设计对消费者行为的影响，涉及颜色、形状等元素如何影响产品的销售和消费者的感受。 --- **原文：** Scientists have studies consumer (消费者) behaviour recently and found that the look of the package (包装) has a great effect on the “quality” of the product and on how well it (___(1)___). Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. For many years, the bright red color of tomatoes and carrots on the thin bottle (___(2)___you feel that it is very good for you body. (___(3)___)are another attraction. Circles often suggest happiness and peacefulness, because these shapes are (___(4)___to both the eye and the heart. That’s (___(5)___the round yellow M signs of McDonald’s are inviting to both young and old. 选项： A. shapes B. makes C. sells D. why E. pleasing --- 我们逐个空来分析。 --- **第(1)空：** 原句：...has a great effect on the “quality” of the product and on how well it (___(1)___). 意思是：包装的外观不仅影响消费者对产品质量的感知，还影响产品**销售得好不好**。 “how well it ___” 这个结构，后面应该是一个动词，表示“卖得如何”。 选项中： - C. sells（卖） 符合语境。 - B. makes（制造） 不符合，因为不是“制造得好”。 - 其他选项语法上也不合适。 所以，**(1) 选 C. sells** 句子意思：包装的外观对消费者感知的产品“质量”以及产品的销售情况有很大影响。 --- **第(2)空：** 原句：For many years, the bright red color of tomatoes and carrots on the thin bottle (___(2)___you feel that it is very good for you body. 注意这里有个拼写错误：“you body” 应该是 “your body”。 句子意思是：番茄和胡萝卜的鲜红色在细瓶子上，会让你觉得它对身体很好。 这里需要一个动词，表示“使你感觉……”，即“使动”用法。 选项中： - B. makes —— “makes you feel” 是固定搭配，表示“使你感到……” 所以，**(2) 选 B. makes** 句子：鲜红的颜色让你觉得它对身体很好。 --- **第(3)空：** 原句：(___(3)___)are another attraction. 后面说：Circles often suggest happiness and peacefulness...（圆形常常暗示快乐与平和） 所以，这一段在讲“形状”（shapes）也是一种吸引人的因素。 选项中： - A. shapes（形状） 正好对应后文的 circles（圆形） 所以，**(3) 选 A. shapes** 句子：形状是另一种吸引力。 --- **第(4)空：** 原句：because these shapes are (___(4)___to both the eye and the heart. 意思是：因为这些形状对眼睛和心灵都是______的。 这里需要一个形容词，表达“令人愉悦的”、“舒服的”。 选项中： - E. pleasing —— 意思是“令人愉快的”，符合语境。 “pleasing to...” 是固定搭配，表示“对……来说是令人愉快的”。 所以，**(4) 选 E. pleasing** 句子：因为这些形状让眼睛和心灵都感到愉悦。 --- **第(5)空：** 原句：That’s (___(5)___the round yellow M signs of McDonald’s are inviting to both young and old. “That’s ___” 后面接一个表语从句，解释原因。 意思是：“这就是为什么麦当劳的圆形黄色M标志对年轻人和老年人都有吸引力。” 选项中： - D. why —— “That’s why...” 是固定结构，表示“这就是为什么……” 所以，**(5) 选 D. why** --- **最终答案：** (1) C. sells (2) B. makes (3) A. shapes (4) E. pleasing (5) D. why --- **完整翻译：** 科学家最近研究了消费者行为，发现包装的外观不仅影响消费者对产品“质量”的感知，还影响产品的销售情况。 颜色是包装中最好的工具之一。眼球运动研究表明，颜色能迅速吸引人的注意力。多年来，细瓶子上番茄和胡萝卜的鲜红色让你觉得它对身体非常有益。 形状是另一种吸引力。圆形常常暗示快乐与平和，因为这些形状让眼睛和心灵都感到愉悦。这就是为什么麦当劳的圆形黄色M标志对年轻人和老年人都有吸引力。 --- **答案：** \\boxed{(1)C,\ (2)B,\ (3)A,\ (4)E,\ (5)D}