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The market for products designed specifically for older adults could reach 30 billion by next year, and startups (初创公司) want in on the action. What they sometimes lack is feedback from the people who they hope will use their products. So Brookdale, the country's largest owner of retirement communities, has been inviting a few select entrepreneurs just to move in for a few days, show off their products and hear what the residents have to say.That's what brought Dayle Rodriguez, 28, all the way from England to the dining room of Brookdale South Bay in Torrance, California. Rodriguez is the community and marketing manager for a company called Sentab. The startup's product, SentabTV, enables older adults who may not be comfortable with computers to access email, video chat and social media using just their televisions and a remote control."It's nothing new, it's nothing too complicated and it's natural because lots of people have TV remotes," says Rodriguez.But none of that is the topic of conversation in the Brookdale dining room. Instead, Rodriguez solicits residents' advice on what he should get on his cheeseburger and how he should spend the afternoon. Playing cards was on the agenda, as well as learning to play mahjong (麻将).46. What does the passage say about the startups?A. They invite seniors to their companies to try their products.B. They never lose time in upgrading products for seniors.C. They want to have a share of the seniors' goods market.D. They try to profit from promoting digital products to seniors.

The market for products designed specifically for older adults could reach $30 billion by next year, and startups (初创公司) want in on the action. What they sometimes lack is feedback from the people who they hope will use their products. So Brookdale, the country's largest owner of retirement communities, has been inviting a few select entrepreneurs just to move in for a few days, show off their products and hear what the residents have to say.

That's what brought Dayle Rodriguez, 28, all the way from England to the dining room of Brookdale South Bay in Torrance, California. Rodriguez is the community and marketing manager for a company called Sentab. The startup's product, SentabTV, enables older adults who may not be comfortable with computers to access email, video chat and social media using just their televisions and a remote control.

"It's nothing new, it's nothing too complicated and it's natural because lots of people have TV remotes," says Rodriguez.

But none of that is the topic of conversation in the Brookdale dining room. Instead, Rodriguez solicits residents' advice on what he should get on his cheeseburger and how he should spend the afternoon. Playing cards was on the agenda, as well as learning to play mahjong (麻将).

46. What does the passage say about the startups?
A. They invite seniors to their companies to try their products.
B. They never lose time in upgrading products for seniors.
C. They want to have a share of the seniors' goods market.
D. They try to profit from promoting digital products to seniors.

题目解答

答案

文章核心在于:针对老年人的产品市场潜力巨大,但初创公司缺乏用户反馈。Brookdale邀请企业家入住养老社区,以便获取老年人对产品的建议。选项A错误,因是企业家被邀请而非老年人;选项B未提及“升级产品”;选项D未提及“profit”;选项C最符合“startups want in on the action”,即希望分得老年人市场的一杯羹。 答案:C. They want to have a share of the seniors' goods market.

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