A typical large supermarket offers around 20,000 items for sale and it wants to make sure that its customers see as many of them as possible. That's why you'll normally find the essential goods like bread, vegetables and meat in completely different parts of the store. Products with a high profit margin are always placed on shelves within easy reach of the customer, while lower margin items like sugar or flower are on the top or bottom shelves. Many people make shopping list before they visit supermarkets. But even so, around 60% of all supermarket purchases are the result of decisions that are taken in the store. For this reason, supermarkets try to attract their customers by placing certain kinds of product next to each other. In the UK, beer will often be found next to items for babies because research shows that fathers of babies buy them on their way home from work and will buy beer at the same time. Research has also shown that this kind of impulse buy happens more frequently when no sales assistants are nearby. Supermarkets have made selling such a fine art that their customers often lose all sense of time. When interviewed, customers normally guess they've only spent half an hour in the supermarket even when they have been there for over 45 minutes. But that shouldn't be too surprising. Any really profitable supermarket knows that it should keep its clocks well hidden.12. Where are goods with a high profit margin usually found?A. On the bottom shelves.B. On clearly marked shelves.C. On easily accessible shelves.D. On the top shelves.
A typical large supermarket offers around 20,000 items for sale and it wants to make sure that its customers see as many of them as possible. That's why you'll normally find the essential goods like bread, vegetables and meat in completely different parts of the store. Products with a high profit margin are always placed on shelves within easy reach of the customer, while lower margin items like sugar or flower are on the top or bottom shelves. Many people make shopping list before they visit supermarkets. But even so, around 60% of all supermarket purchases are the result of decisions that are taken in the store. For this reason, supermarkets try to attract their customers by placing certain kinds of product next to each other. In the UK, beer will often be found next to items for babies because research shows that fathers of babies buy them on their way home from work and will buy beer at the same time. Research has also shown that this kind of impulse buy happens more frequently when no sales assistants are nearby. Supermarkets have made selling such a fine art that their customers often lose all sense of time. When interviewed, customers normally guess they've only spent half an hour in the supermarket even when they have been there for over 45 minutes. But that shouldn't be too surprising. Any really profitable supermarket knows that it should keep its clocks well hidden.
12. Where are goods with a high profit margin usually found?
A. On the bottom shelves.
B. On clearly marked shelves.
C. On easily accessible shelves.
D. On the top shelves.
题目解答
答案
解析
本题考查对文章细节信息的理解。解题思路是在文章中找到与高利润商品放置位置相关的内容，然后将各选项与原文信息进行对比分析。
- 文章第二段提到“Products with a high profit margin are always placed on shelves within easy reach of the customer, while lower margin items like sugar or flower are on the top or bottom shelves.”，这清晰地表明了高利润商品和低利润商品的放置位置。
- 对各选项进行分析：
- 选项A：“On the bottom shelves.”，原文明确指出低利润商品如糖或面粉放在底部货架，所以该选项不符合高利润商品的放置位置，排除。
- 选项B：“On clearly marked shelves.”，文中并没有提及高利润商品放在明显标识的货架上，该选项无中生有，排除。
- 选项C：“On easily accessible shelves.”，“easily accessible”与原文中的“within easy reach”意思一致，即高利润商品放在顾客容易拿到的货架上，该选项正确。
- 选项D：“On the top shelves.”，原文表明低利润商品放在顶部货架，并非高利润商品，该选项错误，排除。