Part IV Cloze (15 minutes)(1) :C(2) :A(3) :D(4) :B(5) :C(6) :C(7) :A(8) :C(9) :D(10) :B(11) :C(12) :A(13) :C(14) :B(15) :C(16) :C(17) :A(18) :A(19) :C(20) :A.generally possess certain inspiring characteristicsB.probably share some weaknesses of ordinary peopleC.are often influenced by previous generationsD.all unknowingly attract a large number of fansE.ccording to the passage, heroes are compared to high-voltage transformers in that ________.F.vision from the mountaintopG.they have warm feelings and emotionsH.they can serve as concrete examples of noble principlesI.more confidentJ.Madonna and Michael Jackson are not considered heroes because ________.K.they are popular only among certain groups of peopleL.their performances do not improve their fans morallyM.their primary concern is their own financial interestsN.followO.are typical examples of outstanding leaders who ________.P.are good at demonstrating their charming charactersQ.can move the masses with their forceful speechesR.are capable of meeting all challenges and hardshipsS.can provide an answer to the problems of their peopleT.t historical changes would ________.U.be delayed without leaders with inspiring personal qualitiesV.not happen without heroes making the necessary sacrificesW.take place ff there were heroes to lead the peopleX.produce leaders with attractive personalitiesY.Questions (TSE) are based on the following passage. According to a survey, which was based on the responses of over 188,000 students, today’s traditional-age college freshmen are “more materialistic and lessaltruistic(利他主义的)” than at any time in the 17 years of the poll. Not surprising in these hard times, the student’s major objective “is to be financially well off. Less important than ever is developing a meaningful philosophy of life.” It follows then that today the most popular course is not literature or history but accounting. Interest in teaching, social service and the “altruistic” fields is at a low. On the other hand, enrollment in business programs, engineering and computer science is way up. That’s no surprise either. A friend of mine (a sales representative for a chemical company) was making twice the salary of her college instructors her first year on the job—even before she completed her two-year associate degree. While it’s true that we all need a career, it is equally true that our civilization has accumulated an incredible amount of knowledge in fields far removed from our own and that we are better for our understanding of these other contributions—be they scientific or artistic. It is equally true that, in studying the diverse wisdom of others, we learn how to think. More important, perhaps, education teaches us to see the connections between things, as well as to see beyond our immediate needs. Weekly we read of unions who went on strike for higher wages, only to drive their employer out of business. No company; no job. How shortsighted in the long run! But the most important argument for a broad education is that in studying the accumulated wisdom of the ages, we improve our moral sense. I saw a cartoon recently which shows a group of businessmen looking puzzled as they sit around a conference table; one of them is talking on theintercom(对讲机): “Miss Baxter,” he says, “could you please send in someone who can distinguish right from wrong?” From the long-term point of view, that’s what education really ought to be about. (TS)According to the author’s observation, college students ________.Z.have never been so materialistic as today[.have never been so interested in the arts.have never been so financially well off as today].so much importance to moral sense^.The students’ criteria for selecting majors today have much to do with ________._.the influences of their instructors`.the financial goals they seek in lifea.their own interpretations of the coursesb.their understanding of the contributions of othersc.y saying “While it’s true that... be they scientific or artistic” (Lines 1-3, Para. 5), the author means that ________.d.business management should be included in educational programse.human wisdom has accumulated at an extraordinarily high speedf.human intellectual development has reached new heightsg.ducation should not be overlookedh.s can ________.i.create varying artistic interestsj.help people see things in their right perspectivek.help improve connections among peoplel.regulate the behavior of modern peoplem.Which of the following statements is true according to the passage?n.Businessmen absorbed in their career are narrow-mindeo.Managers often find it hard to tell right from wronp.People engaged in technical jobs lead a more rewarding lifq.not focus on immediate interests onlr.Questions (TSE) are based on the following passage. New technology links the world as never before. Our planet has shrunk. It’s now a “global village” where countries are only seconds away by fax or phone or satellite link. And, of course, our ability to benefit from this high-tech communications equipment is greatly enhanced by foreign language skills. Deeply involved with this new technology is a breed of modern businesspeople who have a growing respect for the economic value of doing business abroad. In modern markets, success overseas often helps support domestic business efforts. Overseas assignments are becoming increasingly important to advancement within executive ranks. The executive stationed in another country no longer need fear being “out of sight and out of mind.” He or she can be sure that the overseas effort is central to the company’s plan for success, and that promotions often follow or accompany an assignment abroad. If an employee can succeed in a difficult assignment overseas, superiors will have greater confidence in his or her ability to cope back in the United States where cross-cultural considerations and foreign language issues are becoming more and moreprevalent(普遍的). Thanks to a variety of relatively inexpensive communications devices with business applications, even small businesses in the United States are able to get into international markets. English is still the international language of business. But there is an ever-growing need for people who can speak another language. A second language isn’t generally required to get a job in business, but having language skills gives a candidate the edge when other qualifications appear to be equal. The employee posted abroad who speaks the country’s principal language has an opportunity to fast-forward certain negotiations, and cam have the cultural insight to know when it is better to move more slowly. The employee at the home office who can communicate well with foreign clients over the telephone or by fax machine is an obvious asset to the firm.(TS)What is the author’s attitude toward high-tech communications equipment?s.Criticat.Prejudiceu.Indifferenv.Positivw.With the increased use of high-tech communications equipment, businesspeople ________.x.have to get familiar with modern technologyy.are gaining more economic benefits from domestic operationsz.are attaching more importance to their overseas business(.are|.ager to work overseasC).In this passage, “out of sight and out of mind” (Lines 2-3, Para. 3) probably means ________.~.being unable to think properly for lack of insight.being totally out of touch with business at home€.missing opportunities for promotion when abroad.worry behind‚.ccording to the passage, what is an important consideration of international corporations in employing people today?ƒ.Connections with businesses oversea„.Ability to speak the client’s languag….Technical know-ho†.Business‡.xperiencBˆ.t they can ________.‰.better control the whole negotiation processŠ.easily find new approaches to meet market needs‹.fast-forward their proposals to headquartersŒ.asily make.riends with businesspeople abroadŽ.Questions (TSE) are based on the following passage. In recent years, Israeli consumers have grown more demanding as they’ve become wealthier and more worldly-wise. Foreign travel is a national passion; this summer alone, one in 10 citizens will go abroad. Exposed to higher standards of service elsewhere, Israelis are returning home expecting the same. American firms have also begun arriving in large numbers. Chains such as KFC, McDonald’s and Pizza Hut are setting a new standard of customer service, using strict employee training and constant monitoring to ensure the friendliness of frontline staff. Even the American habit of telling departing customers to “Have a nice day” has caught on all over Israel. “Nobody wakes up in the morning and says, ‘Let’s be nicer,’” says Itsik Cohen, director of a consulting firm. “Nothing happens without competition.” Privatization, or the threat of it, is a motivation as well.Monopolies(垄断者) that until recently have been free to take their customers for granted now fear what Michael Perry, a marketing professor, calls “therevengeful(报复的) consumer.” When the government opened up competition with Bezaq, the phone company, its international branch lost 40% of its market share, even while offering competitive rates. Says Perry, “People wanted revenge for all the years of bad service.” The electric company, whose monopoly may be short-lived, has suddenly mopped requiring users to wait half a day for a repairman. Now, appointments are scheduled to the half-hour. The graceless El Al Airlines, which is already atauction(拍卖), has retrained its employees to emphasize service and is boasting about the results in an ad campaign with the slogan, “You can feel the change in the air.” For the first time, praise outnumbers complaints on customer survey sheets.(TS)It may be inferred from the passage that ________..customer service in Israel is now improving.wealthy Israeli customers are hard to please‘.the tourist industry has brought chain stores to Israel’.Israeli customers prefer foreign products to domestic ones“.In the author’s view, higher service standards are impossible in Israel ________.”.if customer complaints go unnoticed by the management•.unless foreign companies are introduced in greater numbers–.if there’s no competition among companies—.without strict routine training of˜.mployees™.If someone in Israel today needs a repairman in case of a power failure, ________.š.they can have it fixed in no time›.it’s no longer necessary to make an appointmentœ.the appointment takes only half a day to make.they only have to wait half an hour at mostž.t ________.Ÿ.threat to the monopoly of enterprises .an ad campaign is a way out for enterprises in financial difficulty¡.a good slogan has great potential for improving service¢.staff retraining is£.ssential¤.or better service¥.Why did Bezaq’s international branch lose 40% of its market share?¦.Because the rates it offered were not competitive enoug§.Because customers were dissatisfied with its past servic¨.Because the service offered by its competitors was far bette©.any support from the governmen