题目
LIANG TAO sold 80 pink Givenchy bags in 12minutes． Becky Fang sold 100 Mini Cooper cars in just five． Both are wanghong， literally "red-hot on the web"． Every day millions of Chinese search social media for wanghong posts or tune in to live-streams for wanghong's opinions on everything． The fans are helping this new Chinese Internet star to make money out of their popularity-and to shake up the country's e-commerce industry in the process． A few of wanghong have been hired by luxury brands． Jaeger-LeCoultre， a Swiss watchmaker， hired Papi Jiang for a video ad targeting young urbanites （都市人）， including her 27m fans on Sina Weibo， a Twitter-like microblog． Zhang Yi of iiMedia Research， a consulting firm， estimates that up to 15% of sales on shopping sites like Taobao or social-media apps such as WeChat are influenced by wanghong's public support． The length of a dress might be decided by a survey of a wanghong's fans； its launch date might be based on the number of hits， shares or comments it collects， some of which can cause last-minute design changes． This poses a new challenge for retailers （零售商）， whose supply chains must respond ever more quickly to wanghong's opinions． Whereas previously a company would look for a celebrity to match its image， wanghong and their admirers are shaping goods． Another challenge comes directly from wanghong themselves． They increasingly make money not merely from online support or advice but by launching their own e-commerce stores． Sales of goods accounted for just under half of wanghong earnings of 53bn yuan （﹩8bn） in 2016， estimates Analysys， a Chinese market-research firm （the rest came mostly from live-show tips and adverts）． Some wanghong are going a step further． In November Becky Fang launched her own clothing line． Part of her motivation， she says， was that the brands she supported did not always match the trends she was sharing with her followers． By creating her own brand， Becky's Fantasy， she have full control of the quality． She also gains a new income． For the time being only 3-5% of wanghong follow Becky Fang's example， iiMedia Research estimates． But t expects the model to become an industry in its own right， including entertainment and e-commerce， and driven by online data．（1）Why can wanghong use their popularity to make money？ ____ A． Because they are Internet stars．B． Because they use social media．C． Because their opinions influence fans．D． Because they can shake the e-commerce industry．（2）What is the characteristic of the products supported by wanghong？ ____ A． It is fans-based．B． It is social-media-based．C． It is design-shared．D． It is youth-targeted．（3）What are the challenges for retailers？ ____ A． Online support and advice．B． Increasing sales of goods online．C． Quick responses to the market changes．D． Wanghong's opinions and e-commerce stores．（4）Why do some wanghong create their own brands？ ____ A． Because they want to attract more fans．B． Because they want to share with their followers．C． Because they want to set up a new industry model．D． Because the brands they speak for can't satisfy their fans．
LIANG TAO sold 80 pink Givenchy bags in 12minutes． Becky Fang sold 100 Mini Cooper cars in just five． Both are wanghong， literally "red-hot on the web"． Every day millions of Chinese search social media for wanghong posts or tune in to live-streams for wanghong's opinions on everything． The fans are helping this new Chinese Internet star to make money out of their popularity-and to shake up the country's e-commerce industry in the process．
A few of wanghong have been hired by luxury brands． Jaeger-LeCoultre， a Swiss watchmaker， hired Papi Jiang for a video ad targeting young urbanites （都市人）， including her 27m fans on Sina Weibo， a Twitter-like microblog． Zhang Yi of iiMedia Research， a consulting firm， estimates that up to 15% of sales on shopping sites like Taobao or social-media apps such as WeChat are influenced by wanghong's public support． The length of a dress might be decided by a survey of a wanghong's fans； its launch date might be based on the number of hits， shares or comments it collects， some of which can cause last-minute design changes．
This poses a new challenge for retailers （零售商）， whose supply chains must respond ever more quickly to wanghong's opinions． Whereas previously a company would look for a celebrity to match its image， wanghong and their admirers are shaping goods．
Another challenge comes directly from wanghong themselves． They increasingly make money not merely from online support or advice but by launching their own e-commerce stores． Sales of goods accounted for just under half of wanghong earnings of 53bn yuan （﹩8bn） in 2016， estimates Analysys， a Chinese market-research firm （the rest came mostly from live-show tips and adverts）．
Some wanghong are going a step further． In November Becky Fang launched her own clothing line． Part of her motivation， she says， was that the brands she supported did not always match the trends she was sharing with her followers． By creating her own brand， Becky's Fantasy， she have full control of the quality． She also gains a new income． For the time being only 3-5% of wanghong follow Becky Fang's example， iiMedia Research estimates． But t expects the model to become an industry in its own right， including entertainment and e-commerce， and driven by online data．
（1）Why can wanghong use their popularity to make money？ ____
A． Because they are Internet stars．
B． Because they use social media．
C． Because their opinions influence fans．
D． Because they can shake the e-commerce industry．
（2）What is the characteristic of the products supported by wanghong？ ____
A． It is fans-based．
B． It is social-media-based．
C． It is design-shared．
D． It is youth-targeted．
（3）What are the challenges for retailers？ ____
A． Online support and advice．
B． Increasing sales of goods online．
C． Quick responses to the market changes．
D． Wanghong's opinions and e-commerce stores．
（4）Why do some wanghong create their own brands？ ____
A． Because they want to attract more fans．
B． Because they want to share with their followers．
C． Because they want to set up a new industry model．
D． Because the brands they speak for can't satisfy their fans．
A few of wanghong have been hired by luxury brands． Jaeger-LeCoultre， a Swiss watchmaker， hired Papi Jiang for a video ad targeting young urbanites （都市人）， including her 27m fans on Sina Weibo， a Twitter-like microblog． Zhang Yi of iiMedia Research， a consulting firm， estimates that up to 15% of sales on shopping sites like Taobao or social-media apps such as WeChat are influenced by wanghong's public support． The length of a dress might be decided by a survey of a wanghong's fans； its launch date might be based on the number of hits， shares or comments it collects， some of which can cause last-minute design changes．
This poses a new challenge for retailers （零售商）， whose supply chains must respond ever more quickly to wanghong's opinions． Whereas previously a company would look for a celebrity to match its image， wanghong and their admirers are shaping goods．
Another challenge comes directly from wanghong themselves． They increasingly make money not merely from online support or advice but by launching their own e-commerce stores． Sales of goods accounted for just under half of wanghong earnings of 53bn yuan （﹩8bn） in 2016， estimates Analysys， a Chinese market-research firm （the rest came mostly from live-show tips and adverts）．
Some wanghong are going a step further． In November Becky Fang launched her own clothing line． Part of her motivation， she says， was that the brands she supported did not always match the trends she was sharing with her followers． By creating her own brand， Becky's Fantasy， she have full control of the quality． She also gains a new income． For the time being only 3-5% of wanghong follow Becky Fang's example， iiMedia Research estimates． But t expects the model to become an industry in its own right， including entertainment and e-commerce， and driven by online data．
（1）Why can wanghong use their popularity to make money？ ____
A． Because they are Internet stars．
B． Because they use social media．
C． Because their opinions influence fans．
D． Because they can shake the e-commerce industry．
（2）What is the characteristic of the products supported by wanghong？ ____
A． It is fans-based．
B． It is social-media-based．
C． It is design-shared．
D． It is youth-targeted．
（3）What are the challenges for retailers？ ____
A． Online support and advice．
B． Increasing sales of goods online．
C． Quick responses to the market changes．
D． Wanghong's opinions and e-commerce stores．
（4）Why do some wanghong create their own brands？ ____
A． Because they want to attract more fans．
B． Because they want to share with their followers．
C． Because they want to set up a new industry model．
D． Because the brands they speak for can't satisfy their fans．
题目解答
答案
1-4 CADD
1．C．细节理解题．根据"Zhang Yi of iiMedia Research， a consulting firm， estimates that up to 15% of sales on shopping sites like Taobao or social-media apps such as WeChat are influenced by wanghong's public support"可知网红可以利用自己的人气赚钱因为他们的观点会影响粉丝．故选C．
2．A．细节理解题．根据"A few of wanghong have been hired by luxury brands． Jaeger-LeCoultre， a Swiss watchmaker， hired Papi Jiang for a video ad targeting young urbanites （都市人）， including her 27m fans on Sina Weib．"可知网红支持的产品的特点是fans-based．故选A．
3．D．推理判断题．根据"This poses a new challenge for retailers （零售商）， whose supply chains must respond ever more quickly to wanghong's opinions． Whereas previously a company would look for a celebrity to match its image， wanghong and their admirers are shaping goods．"可知零售商面临的挑战是网红的意见和电商店．故选D．
4．D．推理判断题．根据"In November Becky Fang launched her own clothing line． Part of her motivation， she says， was that the brands she supported did not always match the trends she was sharing with her followers"可知一些网红会创建自己的品牌因为他们代言的品牌不能满足他们的粉丝．故选D．
1．C．细节理解题．根据"Zhang Yi of iiMedia Research， a consulting firm， estimates that up to 15% of sales on shopping sites like Taobao or social-media apps such as WeChat are influenced by wanghong's public support"可知网红可以利用自己的人气赚钱因为他们的观点会影响粉丝．故选C．
2．A．细节理解题．根据"A few of wanghong have been hired by luxury brands． Jaeger-LeCoultre， a Swiss watchmaker， hired Papi Jiang for a video ad targeting young urbanites （都市人）， including her 27m fans on Sina Weib．"可知网红支持的产品的特点是fans-based．故选A．
3．D．推理判断题．根据"This poses a new challenge for retailers （零售商）， whose supply chains must respond ever more quickly to wanghong's opinions． Whereas previously a company would look for a celebrity to match its image， wanghong and their admirers are shaping goods．"可知零售商面临的挑战是网红的意见和电商店．故选D．
4．D．推理判断题．根据"In November Becky Fang launched her own clothing line． Part of her motivation， she says， was that the brands she supported did not always match the trends she was sharing with her followers"可知一些网红会创建自己的品牌因为他们代言的品牌不能满足他们的粉丝．故选D．
解析
- 考查要点：本题主要考查学生对文章细节的理解能力，需要结合上下文定位关键信息，判断选项的正确性。
- 解题核心：通过因果关系和细节匹配，明确“wanghong”（网红）如何利用影响力赚钱、产品特点、零售商面临的挑战以及自创品牌的原因。
- 破题关键：注意文章中具体数据（如“15%的销售额”）、典型例子（如Becky Fang的案例）和逻辑关系词（如“influence”“shape”）。
第（1）题
关键句：
“Zhang Yi... estimates that up to 15% of sales... are influenced by wanghong's public support.”
解析：
- C选项正确，因为网红的“public support”直接影响消费者购买行为。
- A、B、D选项均为表面现象（如身份、工具、行业影响），未直接说明“赚钱”的原因。
第（2）题
关键句：
“Jaeger-LeCoultre... hired Papi Jiang... targeting young urbanites, including her 27m fans...”
解析：
- A选项正确，产品设计（如“dress length”“launch date”）直接基于网红的粉丝反馈。
- B、C、D选项混淆概念（如“social-media-based”强调平台而非用户群体）。
第（3）题
关键句：
“retailers... must respond ever more quickly to wanghong's opinions”和“wanghong... launching their own e-commerce stores”
解析：
- D选项正确，挑战来自两方面：网红的意见（需快速响应）和自建电商（直接竞争）。
- A、B、C选项未全面覆盖双重挑战。
第（4）题
关键句：
“Becky Fang... the brands she supported did not always match the trends she was sharing with her followers”
解析：
- D选项正确，自创品牌是为解决代言品牌与粉丝需求不匹配的问题。
- A、B、C选项偏离原文动机（如“吸引粉丝”是结果而非原因）。