题目
14. What does the word "core competence" refer to?A. A basic skill that everyone possessesB. A distinctive competence that brings long-term competitive advantage and excessive profitsC. A temporary advantage in the marketD. A skill learned in school
14. What does the word "core competence" refer to?
A. A basic skill that everyone possesses
B. A distinctive competence that brings long-term competitive advantage and excessive profits
C. A temporary advantage in the market
D. A skill learned in school
题目解答
答案
B. A distinctive competence that brings long-term competitive advantage and excessive profits
解析
本题考查对“core competence”(核心竞争力)这一概念的理解。解题思路是明确核心竞争力的定义,然后将各个选项与该定义进行对比分析。
- 选项A:“A basic skill that everyone possesses”(每个人都具备的基本技能)。核心竞争力强调的是独特性和差异化,并非是每个人都拥有的基本技能,所以该选项不符合核心竞争力的定义,予以排除。
- 选项B:“A distinctive competence that brings long - term competitive advantage and excessive profits”(一种能带来长期竞争优势和超额利润的独特能力)。这与核心竞争力的概念相符,核心竞争力就是企业所独有的、能够在长期内为企业带来竞争优势和高额利润的能力,所以该选项正确。
- 选项C:“A temporary advantage in the market”(市场上的临时优势)。核心竞争力是长期稳定的,而不是临时的优势,临时优势不能称之为核心竞争力,因此该选项错误,排除。
- 选项D:“A skill learned in school”(在学校学到的技能)。核心竞争力是企业在长期发展过程中形成的独特能力,与在学校学到的技能没有必然联系,所以该选项也不正确,排除。