题目

Product training is essential for businesses. It gives salespersons confidence and ability to communicate effectively with potential customers by answering a wide range of customer questions. Studies have shown that for every hour spent on product training, there is a 5% increase in sales.When you train employees to have better product knowledge, it will be easier for them to answer customers' questions and provide customers with factual(真实的) information about the products. Customers may have a more positive response to their answers.When customers get the answer to their problems, they have a better customer experience. They don't have to wait on the call for someone to answer actually what they need. They view your employees as trustworthy(值得信赖的) sources of information. This helps build trust and increases the chance of customers making a purchase.You can also provide brand-based training to employees. This helps them in closing deals, especially those who are operating through stores. They can let prospective buyers know why their product is better as compared to that of competitors(竞争者). They can also convince customers why your product is better in terms of price and features.31. Product training enables salespersons to ____.A) increase their job security significantly B) communicate with customers effectively C) acquire new knowledge more efficientlyD) participate in their team work actively32. Employees may get a more positive response from customers to their answers if ____.A) they have better product knowledge B) they are clear about their company culture C) they focus on the advantages of their productsD) they are aware of the weaknesses of their products33. If customers view your employees as trustworthy sources of information, they are more likely to ____.A) make friends with them B) wait for their answer C) buy your product D) visit your company's website34. The word "prospective" in Paragraph 4 means "____".A) practical B) smart C) important D) potential35. The passage is mainly about ____.A) the skills needed to better customer relationships B) the importance of product training for salespersons C) different ways of improving product knowledgeD) various approaches to brand-based product training

Product training is essential for businesses. It gives salespersons confidence and ability to communicate effectively with potential customers by answering a wide range of customer questions. Studies have shown that for every hour spent on product training, there is a 5% increase in sales. When you train employees to have better product knowledge, it will be easier for them to answer customers' questions and provide customers with factual(真实的) information about the products. Customers may have a more positive response to their answers. When customers get the answer to their problems, they have a better customer experience. They don't have to wait on the call for someone to answer actually what they need. They view your employees as trustworthy(值得信赖的) sources of information. This helps build trust and increases the chance of customers making a purchase. You can also provide brand-based training to employees. This helps them in closing deals, especially those who are operating through stores. They can let prospective buyers know why their product is better as compared to that of competitors(竞争者). They can also convince customers why your product is better in terms of price and features. 31. Product training enables salespersons to ____. A) increase their job security significantly B) communicate with customers effectively C) acquire new knowledge more efficiently D) participate in their team work actively 32. Employees may get a more positive response from customers to their answers if ____. A) they have better product knowledge B) they are clear about their company culture C) they focus on the advantages of their products D) they are aware of the weaknesses of their products 33. If customers view your employees as trustworthy sources of information, they are more likely to ____. A) make friends with them B) wait for their answer C) buy your product D) visit your company's website 34. The word "prospective" in Paragraph 4 means "____". A) practical B) smart C) important D) potential 35. The passage is mainly about ____. A) the skills needed to better customer relationships B) the importance of product training for salespersons C) different ways of improving product knowledge D) various approaches to brand-based product training

题目解答

答案

31. 根据第一段，产品培训使销售人员能“communicate effectively with potential customers”，故选B。 32. 第二段表明，员工若具备更好产品知识，客户会对其回答更满意，故选A。 33. 第三段明确指出，客户将更可能“make a purchase”，故选C。 34. “Prospective buyers”指“潜在买家”，应为“potential”，故选D。 35. 全文核心在于产品培训对销售人员的重要性，故选B。 答案： 31. B) communicate with customers effectively 32. A) they have better product knowledge 33. C) buy your product 34. D) potential 35. B) the importance of product training for salespersons

解析

本题主要考查对文章内容的理解，解题思路是仔细阅读文章，根据题目要求在文中找到相关信息进行分析和判断。

  1. 第31题：
    • 文章第一段提到 “It gives salespersons confidence and ability to communicate effectively with potential customers by answering a wide range of customer questions.”，明确指出产品培训能让销售人员有效地与潜在客户沟通。
    • 选项A“significantly increase their job security”（显著提高他们的工作保障）、选项C“acquire new knowledge more efficiently”（更有效地获取新知识）和选项D“participate in their team work actively”（积极参与团队工作）在文中均未提及。所以第31题选B。
  2. 第32题：
    • 文章第二段 “When you train employees to have better product knowledge, it will be easier for them to answer customers' questions and provide customers with factual information about the products. Customers may have a more positive response to their answers.” 表明，当员工具备更好的产品知识时，他们能更容易回答客户问题并提供真实信息，客户会对他们的回答有更积极的反应。
    • 选项B“are clear about their company culture”（清楚公司文化）、选项C“focus on the advantages of their products”（关注产品优势）和选项D“are aware of the weaknesses of their products”（了解产品劣势）在文中未体现与客户积极反应的直接关联。所以第32题选A。
  3. 第33题：
    • 文章第三段 “They view your employees as trustworthy sources of information. This helps build trust and increases the chance of customers making a purchase.” 说明，当客户将员工视为值得信赖的信息来源时，这有助于建立信任并增加客户购买产品的可能性。
    • 选项A“make friends with them”（和他们交朋友）、选项B“wait for their answer”（等待他们的回答）和选项D“visit your company's website”（访问公司网站）在文中没有相关表述。所以第33题选C。
  4. 第34题：
    • “prospective”所在句子 “They can let prospective buyers know why their product is better as compared to that of competitors.” 结合语境，这里说的是让可能购买产品的买家了解产品优势，“prospective”意思是“潜在的”。
    • 选项A“practical”（实际的）、选项B“smart”（聪明的）和选项C“important”（重要的）均不符合语境。所以第34题选D。
  5. 第35题：
    • 文章开篇指出 “Product training is essential for businesses.”，接着从多个方面阐述了产品培训对销售人员的重要性，如提高沟通能力、获得客户积极反应、增加购买机会等。
    • 选项A“the skills needed to better customer relationships”（改善客户关系所需的技能）、选项C“different ways of improving product knowledge”（提高产品知识的不同方法）和选项D“various approaches to brand - based product training”（基于品牌的产品培训的各种方法）都没有全面概括文章核心内容。所以第35题选B。