题目

Passage 2Questions 6 to 10 are based on the following passage.??? Many companies have run into serious troubles trying to coordinate(协调) their sales and promotional efforts. For example, one firm authorized a large promotional drive to introduce a new product in Latin Americ(A) The promotion （促销）ran smoothly, but someone forgot to coordinate product delivery — the home office was totally unaware of the sales push and had no plans to ship the product. Consumers were confused and money was wasted when promoted product was not available.??? To avoid such occurrences, all plans should be in writing and someone should be responsible for central coordination.9. In the passage, coordination can be compared to ____.A a bridge between the central office and overseas firmsB a passage through which the orders by the central office can reach its overseas firmsC a trial-and-error lab to avoid similar errorsD a file recording all the cases in the history of the company

Passage 2

Questions 6 to 10 are based on the following passage.
??? Many companies have run into serious troubles trying to coordinate(协调) their sales and promotional efforts. For example, one firm authorized a large promotional drive to introduce a new product in Latin Americ(A) The promotion （促销）ran smoothly, but someone forgot to coordinate product delivery — the home office was totally unaware of the sales push and had no plans to ship the product. Consumers were confused and money was wasted when promoted product was not available.
??? To avoid such occurrences, all plans should be in writing and someone should be responsible for central coordination.

9. In the passage, coordination can be compared to ____.

A a bridge between the central office and overseas firms

B a passage through which the orders by the central office can reach its overseas firms

C a trial-and-error lab to avoid similar errors

D a file recording all the cases in the history of the company

题目解答

答案

根据文章内容，协调（coordination）的核心在于确保销售与促销活动之间的信息同步。例如，文中提到一家公司因未协调产品配送，导致促销活动失败。为避免此类问题，需将所有计划书面化，并由专人负责中央协调。

选项分析：
A. a bridge between the central office and overseas firms：协调如同中央办公室与海外分公司之间的桥梁，可确保信息传递顺畅，符合文意。
B. a passage through which the orders by the central office can reach its overseas firms：此选项仅强调命令传递，未体现双向协调。
C. a trial-and-error lab to avoid similar errors：协调并非试错实验室，与文意不符。
D. a file recording all the cases in the history of the company：协调不是记录历史案例的文件，排除。

综上，协调的作用是连接中央办公室与海外分公司，确保信息同步，最合适的比喻是“桥梁”。

答案：A. a bridge between the central office and overseas firms

解析

本题考查对文章中“coordination（协调）”这一概念的理解以及对选项内容的分析判断。解题思路是先明确文章中协调的核心作用，再逐一分析每个选项与协调作用的匹配度。

  1. 明确协调的核心作用：文章指出许多公司在协调销售和促销努力时遇到严重问题，以一家公司为例，促销活动顺利开展，但产品配送未协调好，导致消费者困惑和资金浪费。为避免此类情况，所有计划应书面化且有专人负责中央协调。由此可知，协调的核心在于确保销售与促销活动之间的信息同步，使各部门之间能够有效沟通和协作。
  2. 分析选项A：“a bridge between the central office and overseas firms”，桥梁的作用是连接两端，使信息和物资能够顺畅流通。协调就如同中央办公室与海外分公司之间的桥梁，能够确保两者之间的信息传递顺畅，符合协调确保信息同步的核心作用，所以该选项正确。
  3. 分析选项B：“a passage through which the orders by the central office can reach its overseas firms”，此选项仅强调了中央办公室的命令能够到达海外分公司，是单向的信息传递，而协调是双向的，需要各部门之间相互沟通和协作，不仅仅是命令的下达，所以该选项不符合协调的含义，排除。
  4. 分析选项C：“a trial - and - error lab to avoid similar errors”，试错实验室是通过不断尝试错误来找到解决问题的方法，而文章中协调是为了避免错误的发生，并非通过试错来解决问题，所以该选项与文意不符，排除。
  5. 分析选项D：“a file recording all the cases in the history of the company”，记录公司历史案例的文件只是对过去事件的记录，不能起到协调各部门之间信息和行动的作用，与协调的概念不相关，所以该选项排除。