Directions: Fill in the blanks by selecting suitable words from the word bank. You may not use any of the words more than once.association available boast extremely finally focus generate glow influence intellectual mediumrecall relevant share well-knownPodcasting is not only a powerful storytelling tool, but an advertising tool as well. The audience tuning in is 1) ______ engaged - after all, they've decided to dedicate a significant amount of time to listen to long-form conversations on niche topics (小众话题). Given that 80% of listeners can 2) ______ a brand advertised in a podcast, it's clear that this 3) ______ is a good choice for advertisers.Advertisers can use the podcasting platform in various ways, but one uniquely strategic way is to develop their own branded content podcast. These branded podcasts typically 4) ______ on a specific industry and interview 5) ______ guests. Brands can effectively use their community-building podcasting to 6) ______ information about their products and services.Not only does podcast advertising 7) ______ far better brand recall than other widely-used forms of digital advertising, but Nielsen studies revealed that 61% of consumers exposed to podcast ads for 8) ______ major national brands become more likely to purchase advertised products.There are more than 2.5 million podcasts 9) ______ online, giving listeners a wide range of options. Given the engagement of podcast listeners, along with the opportunities to drive powerful campaign results, increase web traffic, and build community and credibility, it would make sense for any business looking to expand its message and 10) ______ to explore the podcasting space.

Directions: Fill in the blanks by selecting suitable words from the word bank. You may not use any of the words more than once. association available boast extremely finally focus generate glow influence intellectual medium recall relevant share well-known Podcasting is not only a powerful storytelling tool, but an advertising tool as well. The audience tuning in is 1) ______ engaged - after all, they've decided to dedicate a significant amount of time to listen to long-form conversations on niche topics (小众话题). Given that 80% of listeners can 2) ______ a brand advertised in a podcast, it's clear that this 3) ______ is a good choice for advertisers. Advertisers can use the podcasting platform in various ways, but one uniquely strategic way is to develop their own branded content podcast. These branded podcasts typically 4) ______ on a specific industry and interview 5) ______ guests. Brands can effectively use their community-building podcasting to 6) ______ information about their products and services. Not only does podcast advertising 7) ______ far better brand recall than other widely-used forms of digital advertising, but Nielsen studies revealed that 61% of consumers exposed to podcast ads for 8) ______ major national brands become more likely to purchase advertised products. There are more than 2.5 million podcasts 9) ______ online, giving listeners a wide range of options. Given the engagement of podcast listeners, along with the opportunities to drive powerful campaign results, increase web traffic, and build community and credibility, it would make sense for any business looking to expand its message and 10) ______ to explore the podcasting space.